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Google Business Profiles Allow You To Edit/Add Social Media Profile Links

By Ben Fisher / February 12, 2024
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As far back as 2019 I recall that users would ask how can I edit or control the social profiles on my GBP? The answer from anyone who worked with GBP was usually the same. Try JSON, Try SameAs schema markup. Pray to the Google Gods!  Well for the longest time, Social Media links…

New LSA Update to Boost ROI in Healthcare Verticals

By Matt Casady / November 29, 2023
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Google is slowly rolling out a new feature for Local Service Ads (LSAs) for all businesses in the healthcare verticals which includes categories such as dentists, dermatologists, podiatrists, etc. Read on to see what the feature is and how it is designed to help boost the ROI for healthcare businesses. What’s the Change to Healthcare…

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Google’s New Guidelines for Managing Business Hours on Search and Maps

By Krystal Taing / August 2, 2023
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Google recently updated their guidelines for businesses managing profiles on search and maps. The much welcomed update is aimed to provide clarity around how to manage your business information as well as share some reasons why you could run into challenges with the verification of your business. One of the areas that was updated was…

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How Google’s New AI Impacts Local Search

By Joy Hawkins / July 5, 2023
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Recently, at Google IO, they announced that they would be experimenting with integrating AI into the search results. This experience is called Search Generative Experience (SGE) and is currently being tested via Search Labs. You can sign up to see how it looks here.  We wanted to see how this experience looks for local…

Getting to Blue Mountain, ON From Toronto

By Carrie Hill / June 23, 2023
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The trip from Toronto to Blue Mountain for LocalU Advanced in October is a scenic jaunt through Southern Ontario. Taking a little less than two hours when coming from Toronto Pearson Airport (YYZ). There are a few routes you can take but all will give you a great view of all that Southern Ontario has…

📹 Video: Last Week in Local for Week Ending May 30, 2023

By Joy Hawkins / May 30, 2023
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Join Mike and Carrie as they discuss the last week in Local SEO! They’re talking about what’s new at Google, business showcase videos, local SEO trends, rich results test tool, generative AI and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It…

📹 Video: Last Week in Local for Week Ending May 22, 2023

By Joy Hawkins / May 22, 2023
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Join Mike and Liz as they discuss the last week in Local SEO! They’re talking about what’s new at Google, GBP Images not being approved, Google deleting inactive accounts, GA4 transition playbook, and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It…

📹 Video: Last Week in Local for Week Ending May 8, 2023

By Joy Hawkins / May 8, 2023
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Join Mike and Erin as they discuss the last week in Local SEO! They’re talking about what’s new at Google, GBP categories, upcoming changes to Google Search, visual explore features and so much more!  Last Week in Local is a look back at the interesting and important articles from the previous week. It is…

📹 Video: Last Week in Local for Week Ending April 10, 2023

By Erin Jones / April 10, 2023
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Join Carrie and guest Greg Gifford as they discuss the last week in Local SEO! They’re talking about what’s new at Google, 10 New Healthcare Verticals Added to Google LSAs, getting the most out of your local content, animated display in the 3-pack, using GBP justifications for maximum impact, LocalU Dallas, and so much more!…

10 New Healthcare Verticals Added to Google Local Service Ads (LSAs)

By Matt Casady / April 7, 2023
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Google recently added ten new healthcare verticals to Local Service Ads in the US. What are the new business verticals? These are the new categories: Allergist Chiropractor Dermatologist Dietitian Ophthalmologist Optometrist Orthodontist Physical therapist Podiatrist Primary care physician The dentist vertical was added back in January of 2023 and was previously the only healthcare vertical…