Analytics Archives - Local University

Local Search Analytics SEO

Video Deep Dive: Exploring LocalFalcon – Innovative Local Map Ranking Tool with Founder Yan Gilbert

This is our Deep Dive Into Local from November 5, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep…

Carrie HillNovember 6, 2018

Local Search Analytics Blogs & Blogging

Is Content Marketing the Best Approach for Local Businesses?

Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that…

Brandon SchmidtAugust 10, 2018

SEO Analytics

Video Deep Dive: Final attribution…what prompted the customer to buy?

Mike Blumenthal, Mary Bowling & Ed Reese take a Deep Dive into the topic of attribution. This is our Deep Dive Into Local from August 8th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer…

Mike BlumenthalSeptember 13, 2017

Analytics Local U Workshops

Video: Local U Advanced Speaker Series – Ed Reese on Assumptions Driving Conversions, KPIs, Visualization & The Summer of Discovery

LocalU Advanced takes a deep dive into the nuts and bolts of the bleeding edge of local search. Our upcoming LocalU Advanced takes place the night of October 20th and all day on October 21st. To give you a sense of the topics we will be covering, we will be interviewing some of…

Mike BlumenthalSeptember 20, 2016

Analytics

Video Deep Dive: Social and Local KPIs for Local Business

This is the 12th installment this year of our Deep Dive Into Local series. For the week ending Monday, April 4th, Ed Reese and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is…

Mike BlumenthalApril 12, 2016

Analytics Mobile

Mobile Opportunities, Observations, & Insights Post-Mobilegeddon

With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines,…

Carrie HillApril 27, 2015