Google My Business Adds Performance Metrics to Direct Edit Experience
Colan Nielsen

Last week Mike wrote an article about the new direct edit experience for Google My Business listings. As of this afternoon, we are seeing it in the wild. What has us really excited is the ability to view performance metrics graphed up to a six month period with a year-over-year comparison.

GMB performance metrics

It would be nice to be able to go back further in time, but 6 months is a good start, up from the old 90 days.

To find the direct editing module, you need to navigate to a branded search for a listing you manage. I asked around and it’s not rolled out to every business or account as of this moment. Once there you will see the menu that Mike shared in his article. Click on the “Promote” button and you will be taken to a new menu where you can access the performance metrics.

gmb business profile

Clicking “Promote” takes you to this screen where you can select “Performance”, where you will see the performance metrics graphed out as in the image at the top of the article, as well as several other options.

gmb business profile

The other options are fairly standard with no major changes to the existing way of editing business information, adding Google Posts, etc.

Update 11/16/2020 – Colan spotted this link in the GMB dashboard under insights:

Register for LocalU in New York - Just $299

Join us for our next free webinar on May 29, 2024 at 1pm ET

Local SEO Site Audits with Brandon Schmidt and Colan Nielsen

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.