LocalU Author Page

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.

Google My Business Adds Performance Metrics to Direct Edit Experience

By Colan Nielsen / May 6, 2024

Last week Mike wrote an article about the new direct edit experience for Google My Business listings. As of this afternoon, we are seeing it in the wild. What has us really excited is the ability to view performance metrics graphed up to a six month period with a year-over-year comparison. It would be nice…

Read More

Google Publishes User-Generated Content (UGC) Posting Restrictions

By Colan Nielsen / January 18, 2023

Google just published a new article in the “Map User Contributed Policy” help center about posting restrictions. This is the first time that Google has broken down the various types of restrictions. These are specifically about user-generated content (UGC) restrictions. This means that the restrictions are referring to things like user-uploaded photos, videos, and reviews.…

Read More

Google Adds “Add a Map to Your Website” Feature to Google Business Profiles

By Colan Nielsen / December 16, 2022

It appears that Google has added a new feature to the New Merchant Experience (NMX), which is the new in-search editing interface, that allows a business to create a custom map to add to their website. First time seeing prompt to "add a map to your website" in the NMX interface. Clicking through takes you…

Read More

Google Just Deprecated the “Follow” Button and Welcome Offer on Google Maps

By Colan Nielsen / February 18, 2022

Google Maps has just deprecated the “Follow” button and Welcome Offer feature that was first launched back in 2018. If you aren’t familiar with this feature, you’re likely not alone. When Google cancels a feature it is normally due to lack of adoption. Considering how little attention this feature received in the local SEO space,…

Read More

ICYMI Google Launches Small Business Advisors Beta

By Colan Nielsen / June 9, 2021

Google has launched a new service for small businesses. The official name is Small Business Advisors. It is currently available in the US only. This was officially launched last November and Google is now starting to ramp it up. Here’s how Google describes the new service.Discover the different ways an Advisor can help you. We…

Read More

2021 Google My Business Insights Update

By Colan Nielsen / January 26, 2021

Updated on June 15, 2021 to include new Directions and Website Clicks breakdown   Google announced some changes coming to GMB Insights in October 2020. According to this Google My Business help center article titled Changes to your Insights data: Business Profile Performance reporting is moving closer to your profile on Search and Maps. You’ll be…

Read More

Google My Business is Testing “Services” Justifications

By Colan Nielsen / December 30, 2020

The services menu in Google My Business allows you to add details about the different services your business offers.  Up until yesterday, the fields would only show up on mobile as a tab that either display as “services” or “menu” (which looks silly for any non-restaurant businesses). The service menu can be created directly in…

Read More