Local Services Ads
New LSA Update to Boost ROI in Healthcare Verticals
Google is slowly rolling out a new feature for Local Service Ads (LSAs) for all businesses in the healthcare verticals which includes categories such as dentists, dermatologists, podiatrists, etc. Read on to see what the feature is and how it is designed to help boost the ROI for healthcare businesses. What’s the Change to Healthcare…
Read More10 New Healthcare Verticals Added to Google Local Service Ads (LSAs)
Google recently added ten new healthcare verticals to Local Service Ads in the US. What Are The New Business Verticals? These are the new categories: The dentist vertical was added back in January of 2023 and was previously the only healthcare vertical available. What Type of Background Checks and Documentation Is Needed for These New…
Read MoreDental Vertical Now Available on Local Service Ads (LSAs)
Dentists can now sign up for Google Local Service Ads (LSAs). Although LSAs are available in 11 different countries this vertical is currently only available in the United States. What “Services” Are Available in the Dentist Vertical? Here is a list of the job types available for the dentist vertical. What Type of Verification Is…
Read MoreGoogle Adds Google Guaranteed Badges to Google Maps
Tom Waddington just alerted me that Google is now showing Google Guaranteed badges on Google Maps. You can see an example here for Simpson Air: We’ve only been able to spot this label on businesses that are a part of the Google Guaranteed program with Local Services Ads. Google Screened listings do not have it…
Read MoreSo Long Flat Rate Lead Cost. Bidding Mode Coming to Google Local Services Ads
After several years of a flat-rate pay-per-lead pricing model in Local Services ads, Google has added a bidding mode option to some LSA accounts, giving businesses the option to choose the maximum amount they are willing to pay for a lead from their Local Services ad. When did this bidding mode feature appear? Not entirely…
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