Mobile
Deep Dive: Personalization in the Age of the Mobile Knowledge Graph with Cindy Krum
We are excited to have Cindy Krum of Mobile Moxie join Mike and Carrie for a discussion about personalization and the Mobile Knowledge Graph. This discussion will give you particular insight into how Google is using localization and personalization to influence what features show up in the search results and how behavior, proximity and optimization…
Read MoreVideo: Last Week in Local Feb 5, 2018
Last week in local 2/5/18 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending February 5th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss…
Read MoreTargeting Hyper Local Customers with Paid Advertising
In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one…
Read MoreVideo: Local U Advanced Speaker Series – Cindy Krum on the Latest Trends in the Local Mobile Space
LocalU Advanced takes a deep dive into the nuts and bolts of the bleeding edge of local search. Our upcoming LocalU Advanced takes place the night of October 20th and all day October 21st. To give you a sense of the topics we will be covering, we will be interviewing some of the speakers that…
Read MoreVideo Deep Dive: Facebook and Local Attribution
This is the 23rd installment this year of our Deep Dive Into Local series. For the week ending Monday, June 27th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U…
Read MoreVideo Deep Dive: Upcoming Mobile Ranking Change
This is the 10th installment this year of our Deep Dive Into Local series. For the week ending Friday, March 18th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U…
Read MoreMobile Opportunities, Observations, & Insights Post-Mobilegeddon
With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines, and any other traffic pattern…
Read MoreIs Apple Watch the Product that Defines the Wearable Market?
For the past ten years, Local has been about people going to a search engine and looking for a local service or perhaps looking at a classified in Craigslist. That has started to change with mobile and the development of vertical marketplaces like Uber and AirBnB. But the Internet of Things and wearables portend even…
Read MoreA Guide to Google Mobile Local Pack Results
Last week, Google pushed its new, blue mobile local pack (previously seen on Android and Google Now) to the iPhone. As the world and Google goes mobile (and local), it makes sense to detail and name the various local pack results that we are now seeing in the mobile environment. For the most part, there…
Read MoreIgnoring Mobile? You’re Ignoring Half Your Local Prospects
Many local businesses aren’t sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business’ priority list. A newly released consumer study by Nielsen, xAd and Telmetrics reveals that as of 2013, a whopping 50 percent…
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