Mobile
Video: Last Week in Local Feb 5, 2018
Last week in local 2/5/18 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending February 5th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss…
Read MoreTargeting Hyper Local Customers with Paid Advertising
In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one…
Read MoreVideo Deep Dive: Facebook and Local Attribution
This is the 23rd installment this year of our Deep Dive Into Local series. For the week ending Monday, June 27th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U…
Read MoreMobile Opportunities, Observations, & Insights Post-Mobilegeddon
With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines, and any other traffic pattern…
Read MoreIs Apple Watch the Product that Defines the Wearable Market?
For the past ten years, Local has been about people going to a search engine and looking for a local service or perhaps looking at a classified in Craigslist. That has started to change with mobile and the development of vertical marketplaces like Uber and AirBnB. But the Internet of Things and wearables portend even…
Read MoreA Local Homage to Google Reader
With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the…
Read MoreFor Restaurant Owners, There May Be Nothing More Important Than Local Search
Not a week goes by that I don’t see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems — specifically, either the lack of a current menu or a menu that’s only available in PDF form. That’s a real problem because,…
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