Deep Dive: Personalization in the Age of the Mobile Knowledge Graph with Cindy Krum

We are excited to have Cindy Krum of Mobile Moxie join Mike and Carrie for a discussion about personalization and the Mobile Knowledge Graph.  This discussion will give you particular insight into how Google is using localization and personalization to influence what features show up in the search results and how behavior, proximity and optimization […]

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Video: Last Week in Local Feb 5, 2018

Last week in local 2/5/18 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending February 5th. This week features Mary Bowling &  Mike Blumenthal. If you have a special topic you would like us to discuss […]

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Targeting Hyper Local Customers with Paid Advertising

In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting.  There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one […]

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Video: Local U Advanced Speaker Series – Cindy Krum on the Latest Trends in the Local Mobile Space

LocalU Advanced takes a deep dive into the nuts and bolts of the bleeding edge of local search. Our upcoming LocalU Advanced takes place the night of October 20th and all day October 21st. To give you a sense of the topics we will be covering, we will be interviewing some of the speakers that […]

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Video Deep Dive: Facebook and Local Attribution

This is the 23rd installment this year of our Deep Dive Into Local series. For the week ending Monday, June 27th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U […]

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Video Deep Dive: Upcoming Mobile Ranking Change

This is the 10th installment this year of our Deep Dive Into Local series. For the week ending Friday, March 18th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U […]

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