Mobile Opportunities, Observations, & Insights Post-Mobilegeddon

With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines, and any other traffic pattern…

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Targeting Hyper Local Customers with Paid Advertising

In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting.  There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one…

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Is Apple Watch the Product that Defines the Wearable Market?

For the past ten years, Local has been about people going to a search engine and looking for a local service or perhaps looking at a classified in Craigslist. That has started to change with mobile and the development of vertical marketplaces like Uber and AirBnB. But the Internet of Things and wearables portend even…

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A Local Homage to Google Reader

With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the…

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