How to Grow Your Brand & Utilize Your Fans during Crisis Situations! Navigating the complex world of search engine marketing is no easy task for a brand, but it can be especially challenging for local brands that not only have a physical storefront to run, but a virtual location as well. While local brands are […]
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It’s getting harder for small, local businesses to rank well in Google search. Bigger enterprise brands are developing scalable strategies for their multi-location businesses and have the budget to invest in management platforms, review strategies, linkbuilding, content writing & marketing and paid ads. This makes it difficult for a SMB to find affordable, competitive, lucrative […]
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Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Can’t take the heat from a fake negative online review? You don’t have to […]
6 CommentsRead More »Facebook is apparently testing a new feed for its app to highlight local news and events. With “Today in”, Facebook takes one more step into a localized experience for users. You may recall that a few months ago, Facebook launched a “Local” app, as a separate downloaded app. I’m not sure what happened to that […]
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This is our Deep Dive Into Local from November 13th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]
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In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one […]
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