Marketing Tips For A Successful 2023

The new year is upon us and with it comes, in many cases, a fresh perspective on how you can achieve the goals you’ve set for your brand(s) in 2023.  Likely you’ve either already set your goals, or you’re beginning that process after the holiday season as you come back into the office – hopefully fresh…

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Utilizing Your Local Online Reputation

How to Grow Your Brand & Utilize Your Fans during Crisis Situations! Navigating the complex world of search engine marketing is no easy task for a brand, but it can be especially challenging for local brands that not only have a physical storefront to run, but a virtual location as well. While local brands are…

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How to Manually Flag Reviews on Google, Yelp and Facebook

Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Can’t take the heat from a fake negative online review? You don’t have to…

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Targeting Hyper Local Customers with Paid Advertising

In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting.  There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one…

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G+ Page In One Account, YouTube In Another? No problem!

Clients often come to us with preexisting Google+ accounts that contain Google business pages and YouTube channels with content that have already been claimed. The business page and the channel are often in two separate accounts (YouTube channel in one login and a business listing in another). This setup used to be normal, an acceptable…

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A Local Homage to Google Reader

With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the…

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Facebook Graph Search: What Local U Faculty Members Think

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Facebook search is getting an upgrade and overhaul, and the local search aspects of it are worth watching. It’s called Facebook Graph Search. It’s considered a work-in-progress (ergo the “beta” label that Facebook gave it) and only a small percentage of Facebook users can access it right now. In a nutshell, Graph Search is a…

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