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Matt got his start in the digital space in 2012 while selling SEO products for a web hosting company. That led to a specialist role at an SEO agency where he got his first taste of local SEO working with lots of small business clients. Over the past several year’s he has done in-house SEO for a few companies where he gained more experience in local SEO and broadened his experience in a variety of areas like technical SEO and Google Ads. Matt loves helping small businesses optimize their online presence and has first-hand knowledge of some of the difficulties small businesses face when trying to DIY their own SEO.

Dental Vertical Now Available on Local Service Ads (LSAs)

By Matt Casady / January 5, 2023

Dentists can now sign up for Google Local Service Ads (LSAs). Although LSAs are available in 11 different countries this vertical is currently only available in the United States. What “Services” Are Available in the Dentist Vertical? Here is a list of the job types available for the dentist vertical. What Type of Verification Is…

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Background Checks No Longer Required for Some LSA Verticals

By Matt Casady / October 21, 2021

Quick Recap – What are LSAs? Google Local Service Ads (LSAs) are the sponsored “Google Screened” businesses that show above the map pack and recently started showing in the local finder results on mobile as well. LSAs are available currently for a variety of business verticals and 11 countries including the US and Canada. What…

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