A Local Homage to Google Reader

With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the…

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Website Analytics Advice for B&B’s (and SMB’s)

Local University Group Photo in Baltimore (photo courtesy of Thomas Ballantyne) I recently had the pleasure of speaking to the Mid-Atlantic InnKeepers Trade Show and Conference about using website analytics to make better business decisions. I was particularly excited because I used to own and operate a few small B&B’s myself (technically mine were vacation rentals, but…

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Awesome Analytics Ninja? You Can Be One

A couple weeks ago at Local University Austin, I posed the following questions during my presentation: 1) How many of you have analytics installed on your website? (Answer: About 25%) 2) How many  use analytics to make marketing decisions? (Answer: About 5%. “Ouch!”) 3) How many want to take advantage of analytics awesomeness to help…

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