Analytics
Google’s Carousel: Its Impact On Analytics … & A Spokane Taco Truck
How has Google Carousel impacted your local search traffic? Much like Aaron Weiche’s blurry Bigfoot analogy (ask him about it next time you see him), Google Carousel results are a tad blurry. At first glance, the change appears to result in a drop in Google local traffic. Granted, these are only two examples (from restaurant…
Read MoreHow To Segment Local Search In Google Analytics (with Free Dashboard!)
A few weeks ago at Local University Advanced, I led a lab session session focused on local search analytics and how to better utilize advanced segmentation. We had great questions (as well as awesome suggestions) from an audience very eager to take a deep dive into local analytics. We could’ve easily taken another hour to go…
Read MoreA Local Homage to Google Reader
With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the…
Read MoreWebsite Analytics Advice for B&B’s (and SMB’s)
Local University Group Photo in Baltimore (photo courtesy of Thomas Ballantyne) I recently had the pleasure of speaking to the Mid-Atlantic InnKeepers Trade Show and Conference about using website analytics to make better business decisions. I was particularly excited because I used to own and operate a few small B&B’s myself (technically mine were vacation rentals, but…
Read MoreAwesome Analytics Ninja? You Can Be One
A couple weeks ago at Local University Austin, I posed the following questions during my presentation: 1) How many of you have analytics installed on your website? (Answer: About 25%) 2) How many use analytics to make marketing decisions? (Answer: About 5%. “Ouch!”) 3) How many want to take advantage of analytics awesomeness to help…
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