Local Search
Local U Interview Series: Joy Hawkins
Santa isn’t the only one coming to town in December; it’s time for another Local U interview! With our LocalU Advanced event coming up in Williamsburg on March 5th, we thought it would be fun to interview a few of the speakers. This month we have the pleasure of interviewing Joy Hawkins. Business Development Can…
Read MoreGoogle Now Offering Fee Based Business Profile Enhancement to LSA Users
Last year we saw Google send out a survey asking 1001 questions about monetization possibilities for the GMB and the business profile. Last week, we saw them hijacking Business Profiles and inserting Local Service Ad (LSA) call tracking numbers into the profiles. Now we now why; 1 + 1 = 50. Or rather, GMB +…
Read MoreGoogle My Business Adds Performance Metrics to Direct Edit Experience
Last week Mike wrote an article about the new direct edit experience for Google My Business listings. As of this afternoon, we are seeing it in the wild. What has us really excited is the ability to view performance metrics graphed up to a six month period with a year-over-year comparison. It would be nice…
Read MoreGoogle Review Replies Disappearing
Nov 23, 2020 Update: The missing responses appear to all be back now. It’s another week and another round of Google review issues. On Wednesday, November 11th, there was a technical issue that prevented new Google from being published. This technical issue lasted two days. The team was able to identify the problem, and the…
Read MoreBing Local Listings now Showing Facebook Reviews, Replaces Yelp
Bing used to pull in a lot of the information from Yelp. Bing used to display Yelp reviews as their primary review source. Bing is now defaulting to Facebook as their review source. The rub is that Facebook no longer has a review system. Facebook switched to a recommendation system in 2018. There appears to…
Read MoreGoogle Testing Mobile SERPS With No 3-Packs
In the last couple of weeks, Google has been slowly testing a change to mobile search results that is one of the biggest changes I have seen in local search in quite some time. Last week, Mariano Rodriguez from LawRank asked us if we were noticing more 2-packs in the search results. After doing a…
Read MoreHow Google’s New AI Impacts Local Search
Recently, at Google IO, they announced that they would be experimenting with integrating AI into the search results. This experience is called Search Generative Experience (SGE) and is currently being tested via Search Labs. You can sign up to see how it looks here.  We wanted to see how this experience looks for local…
Read MoreBook Now Lead Capture Now Available for Lawyer LSAs
Matt Casady spotted the connection in a Lawyer’s LSA account. Businesses in legal verticals can book appointments with clients directly via LSA via Leadconnector. Just noticed booking leads are now available for legal verticals on Google Local Service Ads (LSAs) previously they were only available for home-service-related verticals. pic.twitter.com/pBx0x4gdTa — Matt Casady (@MattCasady) February 6,…
Read MoreWhy does Google show a 4.8 rating when I have all 5-star reviews?
Last Updated: Jan 26, 2023 Why Does Google Show a 4.8 Rating When I Have All 5 Stars? It is a question that comes up repeatedly on Mike’s blog and in the Google Business Profile help forum leaving many people asking “How does Google review rating work?” If you have a review score average on…
Read MoreHow Multi-location Brands can Leverage Apple Business Connect (formerly Apple Maps Connect)
What is Apple Business Connect? Business Connect is Apple’s newest interface and workflow that enables local businesses and brands to claim, manage, and measure their listings’ performance on Apple Maps. Apple Business Connect launched in early January, is available to global businesses, replacing the previous version known as Apple Maps Connect.What are the options for…
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