LocalU Author Page

Carrie comes to Sterling Sky with SEO experience that dates back to 2005! She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. She has also been organizing and nurturing the LocalU Conference Series since 2017 – through to today – across a hectic few years of pandemic and back into in-person conferences again.

Book Now Lead Capture Now Available for Lawyer LSAs

By Carrie Hill / February 6, 2023

Matt Casady spotted the connection in a Lawyer’s LSA account.  Businesses in legal verticals can book appointments with clients directly via LSA via Leadconnector. Just noticed booking leads are now available for legal verticals on Google Local Service Ads (LSAs) previously they were only available for home-service-related verticals. pic.twitter.com/pBx0x4gdTa — Matt Casady (@MattCasady) February 6,…

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Marketing Tips For A Successful 2023

By Carrie Hill / December 30, 2022

The new year is upon us and with it comes, in many cases, a fresh perspective on how you can achieve the goals you’ve set for your brand(s) in 2023.  Likely you’ve either already set your goals, or you’re beginning that process after the holiday season as you come back into the office – hopefully fresh…

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Move from Content Creation to Content Creativity In 2023

By Carrie Hill / November 28, 2022

Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts.  Specifically, blog posts as a “deliverable” you create for your client. We’ve…

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Video: Last Week in Local For Week Ending October 17, 2022

By Carrie Hill / October 17, 2022

Join us as Carrie Hill and Chris Ratchford discuss news from the last week in local search – including information on “express” food delivery, logos & site names in SERPS, a beginner’s guide to Local SEO & More. Chris’ Links: What is Express Delivery on DoorDash? Is it Worth it? – Ridesharing Driver The FTC…

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Video: Last Week in Local for Week Ending August 15, 2022

By Carrie Hill / August 15, 2022

Join Carrie and Mike as they discuss the last week in Local SEO, including what’s new at Google, there’s still crap on the map, LocalU Advanced Virtual, and more!Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry…

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Video: Last Week in Local for Week Ending July 11, 2022

By Carrie Hill / July 11, 2022

Join Elizabeth and Carrie as they discuss this last week in Local SEO – including a new review scam, Google’s update to remove “very rare” verbiage when it comes to hidden Search Console data (instead of just giving us more data), Privacy concerns, GMB Business Name questions, and much more! Last Week in Local is…

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Video: Last Week in Local for Week Ending June 13, 2022

By Carrie Hill / June 13, 2022

Carrie and special guest Elizabeth Rule, LocalU Faculty and Sterling Sky Dream Team member, discuss the last week in news – including Google healthcare maps listing messes, Google Ads product & their poor 3rd party advice, the end of the May broad core update from Google, the new Yep.com, and much more! Last Week in…

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10 Reasons You Need To Attend LocalU Advanced – Denver 2022

By Carrie Hill / June 9, 2022

I can’t quite believe we’re moving back into in-person conferences again.  As little as 6-8 months ago, I really felt like we’d never get here again. Being able to deliver presentations and content virtually was great – and our audience at LocalU grew exponentially over the last few years – so thank you so much…

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Video: Last Week in Local for Week Ending January 4, 2022

By Carrie Hill / January 4, 2022

Welcome to the new year!  Mike and Carrie discuss some interesting features from maps, a semantic geographic patent from Google, the upcoming LocalU Advanced on April 5th, and much more! Pitch an idea for LocalU Advanced Virtual on April 5, 2022 Apply for a LocalU Scholarship  Last Week in Local is a look back at…

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How To Turn Off GMB Business Messaging Notifications on iPhone or Android

By Carrie Hill / August 20, 2021

In the last few weeks, the number of Google Maps notifications I’ve received from businesses I manage via my Google Account has steadily increased to level: annoying.With the help of my colleague Josh Mallett, who figured out where the setting was – here’s a short video of how you can turn those GMB Messaging Notifications…

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