Move from Content Creation to Content Creativity In 2023

Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts.  Specifically, blog posts as a “deliverable” you create for your client. We’ve…

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Video: Last Week in Local For Week Ending October 17, 2022

Join us as Carrie Hill and Chris Ratchford discuss news from the last week in local search – including information on “express” food delivery, logos & site names in SERPS, a beginner’s guide to Local SEO & More. Chris’ Links: What is Express Delivery on DoorDash? Is it Worth it? – Ridesharing Driver The FTC…

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Video: Last Week in Local for Week Ending August 15, 2022

Join Carrie and Mike as they discuss the last week in Local SEO, including what’s new at Google, there’s still crap on the map, LocalU Advanced Virtual, and more!Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry…

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Video: Last Week in Local for Week Ending July 11, 2022

Join Elizabeth and Carrie as they discuss this last week in Local SEO – including a new review scam, Google’s update to remove “very rare” verbiage when it comes to hidden Search Console data (instead of just giving us more data), Privacy concerns, GMB Business Name questions, and much more! Last Week in Local is…

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Video: Last Week in Local for Week Ending June 13, 2022

Carrie and special guest Elizabeth Rule, LocalU Faculty and Sterling Sky Dream Team member, discuss the last week in news – including Google healthcare maps listing messes, Google Ads product & their poor 3rd party advice, the end of the May broad core update from Google, the new Yep.com, and much more! Last Week in…

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10 Reasons You Need To Attend LocalU Advanced – Denver 2022

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I can’t quite believe we’re moving back into in-person conferences again.  As little as 6-8 months ago, I really felt like we’d never get here again. Being able to deliver presentations and content virtually was great – and our audience at LocalU grew exponentially over the last few years – so thank you so much…

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Video: Last Week in Local for Week Ending January 4, 2022

Welcome to the new year!  Mike and Carrie discuss some interesting features from maps, a semantic geographic patent from Google, the upcoming LocalU Advanced on April 5th, and much more! Pitch an idea for LocalU Advanced Virtual on April 5, 2022 Apply for a LocalU Scholarship  Last Week in Local is a look back at…

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Video: Last Week in Local for Week Ending August 2, 2021

Join Mike and Carrie as they discuss Mask Mandates from Enterprise brands, Amazon’s employment dominance, QR Codes and DoorDash Kitchens!Last Week in Local is your one-stop source for all of the interesting and important articles from the previous week. It covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local…

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Video: Last Week in Local for July 6, 2021

Mike, Carrie & Mary discuss the role of AI in staffing a business, GMB Spam and Google’s desire to avoid the onus when it comes to local and map spam, Location Page Providers and core web vitals, and much more.Last Week in Local is a look back at the interesting and important articles from the…

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