LocalU Author Page

Carrie comes to Sterling Sky with SEO experience that dates back to 2005! She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. She has also been organizing and nurturing the LocalU Conference Series since 2017 – through to today – across a hectic few years of pandemic and back into in-person conferences again.

Mobile Opportunities, Observations, & Insights Post-Mobilegeddon

By Carrie Hill / May 6, 2024

With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines, and any other traffic pattern…

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Local U Interview Series: Joy Hawkins

By Carrie Hill / May 6, 2024

Santa isn’t the only one coming to town in December; it’s time for another Local U interview! With our LocalU Advanced event coming up in Williamsburg on March 5th, we thought it would be fun to interview a few of the speakers. This month we have the pleasure of interviewing Joy Hawkins. Business Development Can…

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GMBChat Recap: February 9, 2021

By Carrie Hill / May 6, 2024

Good Morning, LocalU Friends! Last week we were lucky enough to have a wide variety of GMB experts weigh in for our first #gmbchat co-held by LocalU and Sterling Sky, our parent company.  We had time in the hour to address 10 great questions crowdsourced from Twitter and some question submissions and we’re excited to…

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Getting to Blue Mountain, ON From Toronto

By Carrie Hill / June 23, 2023

The trip from Toronto to Blue Mountain for LocalU Advanced in October is a scenic jaunt through Southern Ontario. Taking a little less than two hours when coming from Toronto Pearson Airport (YYZ). There are a few routes you can take but all will give you a great view of all that Southern Ontario has…

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Book Now Lead Capture Now Available for Lawyer LSAs

By Carrie Hill / February 6, 2023

Matt Casady spotted the connection in a Lawyer’s LSA account.  Businesses in legal verticals can book appointments with clients directly via LSA via Leadconnector. Just noticed booking leads are now available for legal verticals on Google Local Service Ads (LSAs) previously they were only available for home-service-related verticals. pic.twitter.com/pBx0x4gdTa — Matt Casady (@MattCasady) February 6,…

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Marketing Tips For A Successful 2023

By Carrie Hill / December 30, 2022

The new year is upon us and with it comes, in many cases, a fresh perspective on how you can achieve the goals you’ve set for your brand(s) in 2023.  Likely you’ve either already set your goals, or you’re beginning that process after the holiday season as you come back into the office – hopefully fresh…

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Move from Content Creation to Content Creativity In 2023

By Carrie Hill / November 28, 2022

Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts.  Specifically, blog posts as a “deliverable” you create for your client. We’ve…

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How To Turn Off GMB Business Messaging Notifications on iPhone or Android

By Carrie Hill / August 20, 2021

In the last few weeks, the number of Google Maps notifications I’ve received from businesses I manage via my Google Account has steadily increased to level: annoying.With the help of my colleague Josh Mallett, who figured out where the setting was – here’s a short video of how you can turn those GMB Messaging Notifications…

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Correspondence Corner: How Do I Verify My GMB Location If I Don’t Have Mail Service Here?

By Carrie Hill / February 4, 2021

We’ve received a question for the LocalU Correspondence corner from an anonymous submitter looking for help to get their GMB verified.   Their business does not receive mail, it’s a parking lot. While they did not indicate what category they are in, they might be a used car lot, a park and ride location, a…

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Correspondence Corner: How Do I Verify My GMB Location If I Don’t Have Mail Service Here?

By Carrie Hill / February 4, 2021

We’ve received a question for the LocalU Correspondence corner from an anonymous submitter looking for help to get their GMB verified.   Their business does not receive mail, it’s a parking lot. While they did not indicate what category they are in, they might be a used car lot, a park and ride location, a…

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