LocalU Author Page

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

📹 Video: Last Week in Local for Week Ending May 30, 2023

By Joy Hawkins / May 30, 2023

Join Mike and Carrie as they discuss the last week in Local SEO! They’re talking about what’s new at Google, business showcase videos, local SEO trends, rich results test tool, generative AI and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It…

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SGE Example

How Google’s New AI Impacts Local Search

By Joy Hawkins / May 26, 2023

Recently, at Google IO, they announced that they would be experimenting with integrating AI into the search results. This experience is called Search Generative Experience (SGE) and is currently being tested via Search Labs. You can sign up to see how it looks here. We wanted to see how this experience looks for local searches…

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📹 Video: Last Week in Local for Week Ending May 22, 2023

By Joy Hawkins / May 22, 2023

Join Mike and Liz as they discuss the last week in Local SEO! They’re talking about what’s new at Google, GBP Images not being approved, Google deleting inactive accounts, GA4 transition playbook, and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It…

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📹 Video: Last Week in Local for Week Ending May 15, 2023

By Joy Hawkins / May 15, 2023

Join Mike and Noah as they discuss the last week in Local SEO! They’re talking about what’s new at Google, generative AI, GBP desktop messages, business names in other languages and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30…

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📹 Video: Last Week in Local for Week Ending May 8, 2023

By Joy Hawkins / May 8, 2023

Join Mike and Erin as they discuss the last week in Local SEO! They’re talking about what’s new at Google, GBP categories, upcoming changes to Google Search, visual explore features and so much more!  Last Week in Local is a look back at the interesting and important articles from the previous week. It is…

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last week in local

📹 Video: Last Week in Local for Week Ending May 1, 2023

By Joy Hawkins / May 1, 2023

Join Mike and Chris as they discuss the last week in Local SEO! They’re talking about what’s new at Google, GBP Categories, Chatbots, Header & Footer Plugins, and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and…

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last week in local

📹 Video: Last Week in Local for Week Ending April 24, 2023

By Joy Hawkins / April 24, 2023

Join Mike and Carrie as they discuss the last week in Local SEO! They’re talking about what’s new at Google, Fake Reviews, Hacked Sites, and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry…

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Last Week In Local

📹 Video: Last Week in Local for Week Ending April 17, 2023

By Joy Hawkins / April 17, 2023

Join Mike and Jeremy Vest as they discuss the last week in Local SEO! They’re talking about what’s new at Google, Geogrid Rank Trackers, Selective Link Priority, AI-powered tools for video creators, and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It…

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last week in local

📹 Video: Last Week in Local for Week Ending April 3, 2023

By Joy Hawkins / April 3, 2023

Join Mike and Carrie as they discuss the last week in Local SEO! They’re talking about what’s new at Google, Local SEO Case Study on Dentists,  Google Business Review SPAM, Webinar with Tommy Mello, LocalU Dallas, and so much more!  Last Week in Local is a look back at the interesting and important articles…

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📹 Video: Last Week in Local for Week Ending March 27, 2023

By Joy Hawkins / March 27, 2023

Join Mike and Chris as they discuss the last week in Local SEO! They’re talking about what’s new at Google, the Local Search Rankings Factors, Bard, ChatGPT Prompt Generator, Near Me Optimization, and so much more! Last Week in Local is a look back at the interesting and important articles from the previous week. It…

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