LocalU Author Page

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

📹 Video: Last Week in Local for Week Ending January 30, 2023

By Joy Hawkins / January 30, 2023

Join Joy and Erin as they discuss the last week in Local SEO, LIVE in the new year! They’re talking about what’s new at Google, post insights being depreciated, adding videos to reviews, Chat GPT, and so much more!Last Week in Local is a look back at the interesting and important articles from the previous…

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Why does Google show a 4.8 rating when I have all 5-star reviews

Why does Google show a 4.8 rating when I have all 5-star reviews?

By Joy Hawkins / January 26, 2023

Last Updated: Jan 26, 2023 Why Does Google Show a 4.8 Rating When I Have All 5 Stars? It is a question that comes up repeatedly on Mike’s blog and in the Google Business Profile help forum leaving many people asking “How does Google review rating work?” If you have a review score average on…

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Did you know you can post videos in Google reviews?

By Joy Hawkins / January 25, 2023

Recently in our Facebook group (Local Search Insiders), David Hills pointed out that you can add videos to your reviews on Google. Apparently, this feature has existed for a while but it’s really easy to miss because it is not an option on a desktop. When you go to leave a review on your computer,…

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📹 Video: Last Week in Local for Week Ending January 23, 2023

By Joy Hawkins / January 23, 2023

Join Mike and Carrie as they discuss the last week in Local SEO, LIVE in the new year! They’re talking about what’s new at Google, automatic suggestions on FAQs, creating unique local content, shelf inventory AI tool for retailers, LocalU Dallas, and so much more!Last Week in Local is a look back at the interesting…

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Last Week in Local

📹 VIDEO: LAST WEEK IN LOCAL FOR WEEK ENDING JANUARY 16, 2023

By Joy Hawkins / January 16, 2023

Join Mike and Carrie as they discuss the last week in Local SEO, LIVE in the new year! They’re talking about what’s new at Google: new reserve with Google feature for restaurants (wait times), GBP posts insights are depreciated, how to get a place label on Google maps, Apple Business Connect, Rising Stars in SEO…

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Google Business Profile Category Updates for December 2022

By Joy Hawkins / January 5, 2023

Google has around 4,000 different categories that small businesses can use in their Google Business Profile (GBP). Choosing the correct categories is very important because they have a massive impact on rankings.  Many people are not aware of how often the list of categories changes. Fortunately, we track and list updates to them on our…

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Why You Should Add Videos to Your Google Business Profile

By Joy Hawkins / December 12, 2022

Google has given business owners the ability to add videos to their Google Business Profile for quite a while. Up until now, there has never been a compelling reason to add them to your profile. They were usually buried and we have found that adding things like Google Business Profile photos and videos to your…

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3 Tips for the New Google Business Profile Manager Dashboard (Now Called New Merchant Experience)

By Joy Hawkins / December 7, 2022

Google recently launched a new dashboard on the Google Business Profile Manager (formerly Google My Business). It is called the New Merchant Experience (NMX). Here are a few tips to help with this new dashboard. 1.  See Performance Improvement Year Over Year When you initially go into the performance metrics, it only shows data for…

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Google Adds Guidelines for Delivery-Only Food Businesses

By Joy Hawkins / May 7, 2022

While on vacation recently, my kids were extremely excited to try out Mr. Beast Burger. They have a pretty interesting business model as they don’t have their own locations and operate out of physical restaurants.  When you place the order, the food that arrives comes from a local restaurant but is delivered with all the…

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1-Star Reviews Have Increased on Yelp for 4 Years in a Row

By Joy Hawkins / February 21, 2022

Yelp releases data every year that shows the star rating distribution for all reviews left on their site. I recorded the numbers that were listed in their reports for the last 4 years to see what trends they show.  There are two main things that stick out: The number of people that leave 2, 3,…

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