Industry
Video: Last Week 9/28/20
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the LocalU/Sterling Sky Newsletter…
Read More5 Community Building Tactics for Local Businesses
Gaining traction in a local community is an important piece of the puzzle for businesses looking to expand their customer base. Whether you live in a small town, moderately sized region, or Midtown Manhattan – the perception of your local community can make or break you. Cultivating that relationship with the locals is an important…
Read MoreHappy Birthday! LocalU Turns 10 Today!
Matt McGee pointed out to me that today is the 10th anniversary of the first LocalU conference – held on February 4, 2010 in Spokane, WA! Of course, Matt provided, and I could not resist, including a walk down photographic memory lane. LocalU started back in 2010 – and has reached out to agency, in-house,…
Read MoreVideo: Last Week in Local 6/24/2019
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up here for your regular Local…
Read MoreThe Biggest Themes for Enterprise Brands You Missed at LocalU Advanced
If you weren’t able to attend the most recent LocalU in beautiful Santa Monica, California, you missed out on more than just the sunshine. I was privileged to take in each of the talks in the intensive single-day event and want to share the highlights for those at home (or more likely, stuck in the…
Read MoreVideo: Last Week in Local – Dec 26, 2018
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up here for your regular Local…
Read MoreWebinar Recording: Local Search in 2018/2019 – Looking Back and Forward
We hope you were able to join us yesterday for the LocalU Webinar, Local Search in 2018/2019 – Looking Back and Forward with Darren Shaw, Joy Hawkins, Mary Bowling, David Mihm and Mike Blumenthal. If you were, or if not – we’ve provided a recording of the event below – feel free to watch at…
Read MoreVideo: Last Week in Local – Dec 3, 2018
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up here for your regular Local…
Read MoreReach Score Trends, What to sponsor and where?
The following is a guest post from Claudia Cruz and Alex Thackeray of ZipSprout. ZipSprout has been a sponsor of LocalU events and offer a platform to help match local businesses with local nonprofits, events and associations. Today they explain how they developed and use their Reach Score metric to best match local businesses with…
Read MoreVideo: Last Week in Local July 9th
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up here for your regular Local…
Read More