Video: Last Week 9/28/20

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the LocalU/Sterling Sky Newsletter…

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5 Community Building Tactics for Local Businesses

Gaining traction in a local community is an important piece of the puzzle for businesses looking to expand their customer base.  Whether you live in a small town, moderately sized region, or Midtown Manhattan – the perception of your local community can make or break you.  Cultivating that relationship with the locals is an important…

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Happy Birthday! LocalU Turns 10 Today!

Matt McGee pointed out to me that today is the 10th anniversary of the first LocalU conference – held on February 4, 2010 in Spokane, WA! Of course, Matt provided, and I could not resist, including a walk down photographic memory lane. LocalU started back in 2010 – and has reached out to agency, in-house,…

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Video: Last Week in Local 6/24/2019

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up here for your regular Local…

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Video: Last Week in Local – Dec 26, 2018

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up here for your regular Local…

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Video: Last Week in Local – Dec 3, 2018

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up here for your regular Local…

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Reach Score Trends, What to sponsor and where?

The following is a guest post from Claudia Cruz and Alex Thackeray of ZipSprout.  ZipSprout has been a sponsor of LocalU events and offer a platform to help match local businesses with local nonprofits, events and associations.  Today they explain how they developed and use their Reach Score metric to best match local businesses with…

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Video: Last Week in Local July 9th

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up here for your regular Local…

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