The old English adage tells us “a picture is worth a thousand words” and in our visual internet culture, we’ve become very skilled at curating images of ourselves, our lives, and our family in view of what we think they project about us – both personally and professionally. As marketers we understand that we can…
Google just published a new article in the “Map User Contributed Policy” help center about posting restrictions. This is the first time that Google has broken down the various types of restrictions. These are specifically about user-generated content (UGC) restrictions. This means that the restrictions are referring to things like user-uploaded photos, videos, and reviews.…
Dentists can now sign up for Google Local Service Ads (LSAs). Although LSAs are available in 11 different countries this vertical is currently only available in the United States. What “Services” Are Available in the Dentist Vertical? Here is a list of the job types available for the dentist vertical. What Type of Verification Is…
The new year is upon us and with it comes, in many cases, a fresh perspective on how you can achieve the goals you’ve set for your brand(s) in 2023. Likely you’ve either already set your goals, or you’re beginning that process after the holiday season as you come back into the office – hopefully fresh…
It appears that Google has added a new feature to the New Merchant Experience (NMX), which is the new in-search editing interface, that allows a business to create a custom map to add to their website. First time seeing prompt to "add a map to your website" in the NMX interface. Clicking through takes you…
Google has given business owners the ability to add videos to their Google Business Profile for quite a while. Up until now, there has never been a compelling reason to add them to your profile. They were usually buried and we have found that adding things like Google Business Profile photos and videos to your…
Google recently launched a new dashboard on the Google Business Profile Manager (formerly Google My Business). It is called the New Merchant Experience (NMX). Here are a few tips to help with this new dashboard. 1. See Performance Improvement Year Over Year When you initially go into the performance metrics, it only shows data for…
Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts. Specifically, blog posts as a “deliverable” you create for your client. We’ve…
I started getting these emails about a month ago, they all go about the same way. “I have had my customers leave us a review, and they can see the review (screenshot included) but it is not showing on my business profile. As far back as June of 2021, I have been writing about how…
While on vacation recently, my kids were extremely excited to try out Mr. Beast Burger. They have a pretty interesting business model as they don’t have their own locations and operate out of physical restaurants. When you place the order, the food that arrives comes from a local restaurant but is delivered with all the…