It appears that Google has added a new feature to the New Merchant Experience (NMX), which is the new in-search editing interface, that allows a business to create a custom map to add to their website.
First time seeing prompt to "add a map to your website" in the NMX interface. Clicking through takes you to the second screenshot. pic.twitter.com/SCB0fRxVoI
— Colan Nielsen (@ColanNielsen) December 16, 2022
When you first select the module, you will be taken to “Try it now”
Once you select “Try it now”, this is the page that Google takes you to when you launch the feature.
I think the most obvious use case here is for multi-location businesses that want to create a map highlighting all of their locations.
Have you come across this feature yet? Let us know in the comments.