SEO
Move from Content Creation to Content Creativity In 2023
Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts. Specifically, blog posts as a “deliverable” you create for your client. We’ve…
Read MoreMajor Updates to Google Knowledge Panels for Colleges & Universities
In October 2021, I wrote an article for Local University on the two types of panels appearing for colleges & universities on Google. In this article, I detailed the difference between Main Entity Panels – which are a unique type of panel connected to Google’s Knowledge Graph – and the Expanded GMB Panel – which…
Read MoreA Tale of Two Panels: Knowledge Panels and Google My Business for Colleges & Universities
A branded search for colleges and universities on Google can bring up two unique types of panels. In this article, we will look at these panels, their unique features, and why Google chooses one over the other. Type 1: Main Entity Panel The first type of panel is what I am calling the Main Entity…
Read MoreGoogle My Business is Testing “Services” Justifications
The services menu in Google My Business allows you to add details about the different services your business offers. Up until yesterday, the fields would only show up on mobile as a tab that either display as “services” or “menu” (which looks silly for any non-restaurant businesses). The service menu can be created directly in…
Read MoreVideo: Last Week in Local 11/9/20
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the LocalU/Sterling Sky Newsletter ? Join the LocalU Premium…
Read MoreVideo: Last Week in Local 11/02/20
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the…
Read MoreVideo: Last Week in Local 6/29/20
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the…
Read MoreVideo: Last Week in Local 6/22/20
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the…
Read MoreVideo: Last Week in Local 6/8/20
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the…
Read MoreVideo: Last Week in Local 6/1/20
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the LocalU/Sterling Sky Newsletter Please join…
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