SEO
📹 Video: Last Week in Local for Week Ending December 19, 2022
Join Mike and Carrie as they discuss the last week in Local SEO, including what’s new at Google, Last Week in Local is going live in the new year, reinstatements seem to be speeding up, great content creation tips, Search Developments You Need to Know About from Q4, updated search quality rater guidelines with another…
Read More📹 Video: Last Week in Local for Week Ending December 5, 2022
Join Mike and Carrie as they discuss the last week in Local SEO, including what’s new at Google, the value of great content, what’s new in the world of link building, the influence of reviews on conversions, LocalU Advanced Dallas, ChatGPT, and more! Last Week in Local is a look back at the interesting and…
Read MoreMove from Content Creation to Content Creativity In 2023
Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts. Specifically, blog posts as a “deliverable” you create for your client. We’ve…
Read More📹 Video: Last Week in Local for Week Ending November 28, 2022
Join Mike and Carrie as they discuss the last week in Local SEO, including what’s new at Google, LocalU on-demand video sale, top SEO tools, new Google Maps sidebar navigation, and more! Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long…
Read More📹 Video: Last Week in Local for Week Ending November 21, 2022
Join Mike and Carrie as they discuss the last week in Local SEO, including what’s new at Google, the LocalU Black Friday sale, more GBP NMX changes, the impact of local reviews on consumer behavior from Moz, and more!Last Week in Local is a look back at the interesting and important articles from the previous…
Read More📹 Video: Last Week in Local for Week Ending September 19, 2022
Join Carrie and Mike as they discuss the last week in Local SEO, including what’s new at Google, Adobe’s 2022 emoji usage study, how and why pages aren’t being indexed, upcoming SEO chat on how to know if your content is helpful, LocalU Advanced Virtual, and more!Last Week in Local is a look back at…
Read More📹 Video: Last Week in Local for Week Ending September 12, 2022
Join Carrie and Mike as they discuss the last week in Local SEO, including what’s new at Google, the end of the Helpful Content Update rolling into the beginning of a new Core update, service area businesses losing visibility, the effect of OTC hearing aids on local audiologists, recession-proofing your brand with local marketing, LocalU…
Read More📹 Video: Last Week in Local for Week Ending September 6, 2022
Join Carrie and Mike as they discuss the last week in Local SEO, including what’s new at Google, how to write meta descriptions, the small business summit, LocalU Advanced Virtual, and more!Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and…
Read MoreVideo: Last Week in Local for Week Ending August 9, 2022
Join Carrie and Mike as they discuss the last week in Local SEO, including what’s new at Google, getting reviews that include photos, broken search, and more!Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting…
Read MoreMajor Updates to Google Knowledge Panels for Colleges & Universities
In October 2021, I wrote an article for Local University on the two types of panels appearing for colleges & universities on Google. In this article, I detailed the difference between Main Entity Panels – which are a unique type of panel connected to Google’s Knowledge Graph – and the Expanded GMB Panel – which…
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