SEO
Move from Content Creation to Content Creativity In 2023
Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts. Specifically, blog posts as a “deliverable” you create for your client. We’ve…
Read MoreMajor Updates to Google Knowledge Panels for Colleges & Universities
In October 2021, I wrote an article for Local University on the two types of panels appearing for colleges & universities on Google. In this article, I detailed the difference between Main Entity Panels – which are a unique type of panel connected to Google’s Knowledge Graph – and the Expanded GMB Panel – which…
Read MoreA Tale of Two Panels: Knowledge Panels and Google My Business for Colleges & Universities
A branded search for colleges and universities on Google can bring up two unique types of panels. In this article, we will look at these panels, their unique features, and why Google chooses one over the other. Type 1: Main Entity Panel The first type of panel is what I am calling the Main Entity…
Read MoreGoogle My Business is Testing “Services” Justifications
The services menu in Google My Business allows you to add details about the different services your business offers. Up until yesterday, the fields would only show up on mobile as a tab that either display as “services” or “menu” (which looks silly for any non-restaurant businesses). The service menu can be created directly in…
Read MorePage Speed for SMB’s: Improving Page Speed
If you’ve been following along in this series, congratulations, you’ve made it to the end! If you’re just joining us, and want to get caught up, we’ve talked about why page speed matters and common page speed problems. In the first post, I suggested that Time to First Byte (TTFB) and First Contentful Paint (FCP)…
Read MorePage Speed for SMB’s: Common Page Speed Issues
In the first post of this series, I talked about the page speed metrics that I think make the most sense to focus on, Time to First Byte (TTFB) and First Contentful Paint (FCP). There are a lot of different tools that can help us diagnose the issues that commonly cause problems with these metrics.…
Read MorePage Speed for SMB’s: Why Page Speed Matters
For SMBs and SMB marketers, there can be a lot of moving parts when it comes to maintaining a website. There is no doubt how important page speed is, but diagnosing and fixing page speed issues can be outside the skill set of many SMBs. The goal of this blog series is to help make…
Read More6 Ways to Answer Frequently Asked Questions Online
No matter if you are a business owner, marketing manager, or team member who regularly interacts with customers, you have probably been asked the same few questions over and over again. While it might be easy to keep answering each question in person or over the phone, it is a better customer experience if you…
Read MoreGoogle My Business: Don’t Set It and Forget It
Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Google My Business: Don’t Set It and Forget It So you’ve accomplished one of…
Read MoreReach Score Trends, What to sponsor and where?
The following is a guest post from Claudia Cruz and Alex Thackeray of ZipSprout. ZipSprout has been a sponsor of LocalU events and offer a platform to help match local businesses with local nonprofits, events and associations. Today they explain how they developed and use their Reach Score metric to best match local businesses with…
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