Google has given business owners the ability to add videos to their Google Business Profile for quite a while. Up until now, there has never been a compelling reason to add them to your profile. They were usually buried and we have found that adding things like Google Business Profile photos and videos to your listing doesn’t impact ranking.
However, that has all changed! Allie Margeson pointed out on Twitter that Google is now highlighting videos in the Google Maps app. Also, when you search for businesses, it starts to automatically play the videos when you scroll through the results. This is a HUGE attention-getter. Also, if you have multiple videos, they start playing the second one, after the first finishes. This is a great reason to have more than one video!
