Should you add city to your business name at Google? This question recently came in from John Simonson from Webstream Dynamics at the Local U forum (paywall): A (small) multi-location retailer who just starting using Yext was told by a Yext rep to append to their business name their city so to distinguish between their…
Most mornings upon waking, I head into the Google My Business Forums and answer a few questions. I get that I am doing free work for Google but I have always found that there is some personal satisfaction helping other small businesses deal with the realities of Google Local search. This conversation was particularly engaging…
This is the 21st installment this year of our Deep Dive Into Local series. For the week ending Monday, June 6th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U…
Early today at Linda’s forum and in the Local U forum it was reported that Google had rolled out a new Google Trusted Verifier Program that allowed folks in the field to verify a business instantly. However it now appears that the help files were released prematurely and they were all removed from Google. Or…
Last March, Google revised their Structured Data Policies. While most changes were relatively straightforward and clear, a few were not. In fact, some policy changes are still not obvious no matter how many times you read over the guidelines. Fortunately, I was able to get some clarification on a few items recently during a meeting…
Google’s thrown so many changes at us that it’s often hard to tell what to pay attention to. And we have so many options for marketing local businesses, it’s tough to weed out the nice-to-haves from the must-dos. Â A LocalU Advanced event can help to clear all that up for you and we have 2…
Or better yet, get your company to give itself the gift of an enlightened local search marketer who’s re-energized, has amazing new knowledge and resources and has made valuable new contacts in the industry to call upon when needed. How does that happen, you ask? By attending one or both of LocalU’s Advanced events in…
Please join us for a live Hangout on Facebook Marketing for Local Business on Friday September 25 at 11 am Eastern Time. The discussion will be hosted by Mike Blumenthal and the panelists will be Mike Ramsey, Matt Siltala, Will Scott and David Mihm. If you’re puzzled by the many recent changes to Facebook as…
[Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] OK, so you’ve read part 1 of this article in the Local U blog about how video can be the foundation for a local content strategy. The hard part is the first step —…
[Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] They just can’t seem to get it done! You hired a digital marketing company six months ago to move your website to the top of Google, and it’s not happening. They built a beautiful…