Website Content & Design
Page Speed for SMB’s: Common Page Speed Issues
In the first post of this series, I talked about the page speed metrics that I think make the most sense to focus on, Time to First Byte (TTFB) and First Contentful Paint (FCP). There are a lot of different tools that can help us diagnose the issues that commonly cause problems with these metrics.…
Read MorePage Speed for SMB’s: Why Page Speed Matters
For SMBs and SMB marketers, there can be a lot of moving parts when it comes to maintaining a website. There is no doubt how important page speed is, but diagnosing and fixing page speed issues can be outside the skill set of many SMBs. The goal of this blog series is to help make…
Read More6 Ways to Answer Frequently Asked Questions Online
No matter if you are a business owner, marketing manager, or team member who regularly interacts with customers, you have probably been asked the same few questions over and over again. While it might be easy to keep answering each question in person or over the phone, it is a better customer experience if you…
Read MoreHow to Launch Your Local Video Content Strategy (Part 2 of 2)
[Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] OK, so you’ve read part 1 of this article in the Local U blog about how video can be the foundation for a local content strategy. The hard part is the first step —…
Read MoreWhy Video Can Be the Foundation for Your Local Content Strategy (Part 1 of 2)
[Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] They just can’t seem to get it done! You hired a digital marketing company six months ago to move your website to the top of Google, and it’s not happening. They built a beautiful…
Read MoreAn Introduction to Local Search for Restaurants
[Ed. note: The following is a guest article written for Local U by Jackson Lo of Menu.ca.] Restaurants may not be the hottest topic in local search, but they are one of the most widely searched industries on a daily basis. Today, we still see only a fraction of restaurants using the web as a…
Read MoreHand Google Your Virtual Business Card: Schema Markup for Local Businesses
Networking with your customers, vendors, and local business groups is a great way to grow your business. At networking events, you hand out business cards and tell everyone what you do for a living, where you do it, and how they can find you if they need your services. At it’s simplest definition, using Schema.org…
Read MoreDesigning Business Location Website Pages, Part 3: Mass Location Business With Store Locators
This is the final article of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses,…
Read MoreDesigning Business Location Website Pages, Part 2: Multiple Location Business
This is part two of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses, multi-location…
Read More