Local Search
How Do I Change my Google Business Profile Logo?
* updated on Jan 23, 2023 As long as I can recall, whenever you are optimizing a Google Business Profile (GBP) – formerly Google My Business – business profile, one of the most annoying “features” is updating the logo/cover photo. Usually, you upload what you like..most of the time it is your brand’s logo. This…
Read More5 Things You Might Want to Know About Google Business Profile Cover Photos
The old English adage tells us “a picture is worth a thousand words” and in our visual internet culture, we’ve become very skilled at curating images of ourselves, our lives, and our family in view of what we think they project about us – both personally and professionally. As marketers we understand that we can…
Read MoreGoogle Publishes User-Generated Content (UGC) Posting Restrictions
Google just published a new article in the “Map User Contributed Policy” help center about posting restrictions. This is the first time that Google has broken down the various types of restrictions. These are specifically about user-generated content (UGC) restrictions. This means that the restrictions are referring to things like user-uploaded photos, videos, and reviews.…
Read MoreMarketing Tips For A Successful 2023
The new year is upon us and with it comes, in many cases, a fresh perspective on how you can achieve the goals you’ve set for your brand(s) in 2023. Likely you’ve either already set your goals, or you’re beginning that process after the holiday season as you come back into the office – hopefully fresh…
Read MoreGoogle Adds “Add a Map to Your Website” Feature to Google Business Profiles
It appears that Google has added a new feature to the New Merchant Experience (NMX), which is the new in-search editing interface, that allows a business to create a custom map to add to their website. First time seeing prompt to "add a map to your website" in the NMX interface. Clicking through takes you…
Read MoreMove from Content Creation to Content Creativity In 2023
Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts. Specifically, blog posts as a “deliverable” you create for your client. We’ve…
Read MoreVideo: Last Week in Local for Week Ending June 13, 2022
Carrie and special guest Elizabeth Rule, LocalU Faculty and Sterling Sky Dream Team member, discuss the last week in news – including Google healthcare maps listing messes, Google Ads product & their poor 3rd party advice, the end of the May broad core update from Google, the new Yep.com, and much more! Last Week in…
Read MoreGBP Reviews Missing, Why and What Can You Do About It?
I started getting these emails about a month ago, they all go about the same way. “I have had my customers leave us a review, and they can see the review (screenshot included) but it is not showing on my business profile. As far back as June of 2021, I have been writing about how…
Read MoreGoogle Adds Guidelines for Delivery-Only Food Businesses
While on vacation recently, my kids were extremely excited to try out Mr. Beast Burger. They have a pretty interesting business model as they don’t have their own locations and operate out of physical restaurants. When you place the order, the food that arrives comes from a local restaurant but is delivered with all the…
Read More1-Star Reviews Have Increased on Yelp for 4 Years in a Row
Yelp releases data every year that shows the star rating distribution for all reviews left on their site. I recorded the numbers that were listed in their reports for the last 4 years to see what trends they show. There are two main things that stick out: The number of people that leave 2, 3,…
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