How Do I Change my Google Business Profile Logo?

* updated on Jan 23, 2023 As long as I can recall, whenever you are optimizing a Google Business Profile (GBP) – formerly Google My Business – business profile, one of the most annoying “features” is updating the logo/cover photo. Usually, you upload what you like..most of the time it is your brand’s logo. This…

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Google Publishes User-Generated Content (UGC) Posting Restrictions

Google just published a new article in the “Map User Contributed Policy” help center about posting restrictions. This is the first time that Google has broken down the various types of restrictions. These are specifically about user-generated content (UGC) restrictions. This means that the restrictions are referring to things like user-uploaded photos, videos, and reviews.…

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Marketing Tips For A Successful 2023

The new year is upon us and with it comes, in many cases, a fresh perspective on how you can achieve the goals you’ve set for your brand(s) in 2023.  Likely you’ve either already set your goals, or you’re beginning that process after the holiday season as you come back into the office – hopefully fresh…

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Move from Content Creation to Content Creativity In 2023

Oh great… another new blog post Changing how we think about content creation as a deliverable in the new year This is probably something fairly controversial in the agency/deliverable mindset – but I think it’s time to have a conversation about blog posts.  Specifically, blog posts as a “deliverable” you create for your client. We’ve…

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GBP Reviews Missing, Why and What Can You Do About It?

I started getting these emails about a month ago, they all go about the same way. “I have had my customers leave us a review, and they can see the review (screenshot included) but it is not showing on my business profile. As far back as June of 2021, I have been writing about how…

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Google Adds Guidelines for Delivery-Only Food Businesses

While on vacation recently, my kids were extremely excited to try out Mr. Beast Burger. They have a pretty interesting business model as they don’t have their own locations and operate out of physical restaurants.  When you place the order, the food that arrives comes from a local restaurant but is delivered with all the…

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1-Star Reviews Have Increased on Yelp for 4 Years in a Row

Yelp releases data every year that shows the star rating distribution for all reviews left on their site. I recorded the numbers that were listed in their reports for the last 4 years to see what trends they show.  There are two main things that stick out: The number of people that leave 2, 3,…

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