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Designing Business Location Website Pages, Part 3: Mass Location Business With Store Locators

By Carrie Hill / December 4, 2013
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This is the final article of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses,…

Designing Business Location Website Pages, Part 2: Multiple Location Business

By Carrie Hill / November 26, 2013
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This is part two of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses, multi-location…

Google Plus: Work Around for ‘No entry’ Symbol Image Bug

By Mike Blumenthal / November 25, 2013
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The “No Entry” bug is an ugly image artifact that shows an obtuse Google symbol in place of your profile photo in the main search results when you delete your profile photo. The problem was first reported in the Places forum in early July and the post has attracted 10 pages of comments and a…

Designing Business Location Website Pages: Part One – Single Location Business

By Carrie Hill / October 24, 2013
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This is part one of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses, multi-location…

A Guide to Google Local Listing Page Identification

By Mike Blumenthal / October 22, 2013
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Google is in the midst of a massive migration of claimed business listings from the old Places Dashboard to the new Places for Business Dashboard. Simultaneously, they are apparently also in the midst of merging the new Places for Business Dashboard interface and functionality with the Google+ Page management interface … confusing on both a…

Looking Back on Local U Advanced … Looking Ahead to 2014

By Carrie Hill / October 10, 2013
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Local U Advanced NYC is in the books, and we’d like to thank everyone who showed up last week to make the event such a big success. Our room at the Sheraton Hotel was filled with nearly 50 small business owners, national brand managers and local marketers (in-house and agency) looking to learn everything they…

Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard?

By Mike Blumenthal / September 20, 2013
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Andrew Forster of of Adster Creative recently asked this great question: If you’re starting out with a brand new business, should you ‘create’ a listing in places.google.com or start in the Google+ platform? In the end, it doesn’t really matter which path you choose as the data goes to the same place (the canonical Knowledge…

The Real Truth About SEO & Call Tracking

By Carrie Hill / September 18, 2013
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The call tracking debate goes on and on and on and on. Why? Because, when done incorrectly, it severely cripples a business’ ability to rank well in the Google local search results. While experienced local marketers can tell which types of call tracking are harmful and which are not, the average small business owner — and many marketers…

What Kind of Google+ Page Is It? – A Visual Guide to Google+ Local Pages

By Mike Blumenthal / August 26, 2013
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When Google moved the business Place pages to Google Plus last year, they started to slowly transition their small business dashboards to the new environment as well. Hopefully, soon there will be one consolidated dashboard where a business will be able to give Google their basic business information, add photos, buy Adwords Express/Offers, add videos…

How Long Should Your Business Description Be in the Google Places for Business Dashboard?

By Mike Blumenthal / August 9, 2013
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We received this question via Twitter this week from @AlexMorask: Would you happen to know [the] recommended length for [a] business description in Google Places and Google+? And here’s a reply that’s a little longer than what Twitter allows per tweet: In the old Google Places dashboard the limit was a measly 200 characters. Hardly…