LocalU Author Page

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

Is Content Marketing the Best Approach for Local Businesses?

By Joy Hawkins / August 10, 2018

Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that is and how you can…

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Google My Business: Don’t Set It and Forget It

By Joy Hawkins / August 3, 2018

Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Google My Business: Don’t Set It and Forget It So you’ve accomplished one of…

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Video Deep Dive: “Reading the Industry” – Discussion Willys Devoll

By Joy Hawkins / June 6, 2018

This is our Deep Dive Into Local from June 4th, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach…

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Google My Business Flowchart: The Ultimate Guide on How to Fix or Verify your Google Business Listings

By Joy Hawkins / May 3, 2018

Today we have a guest post from David Hunter of ASAPMaps & Epic Web Studios.  The flow chart he shares at the end of the article is an amazing resource to have so be sure to bookmark this article and refer back often! Google My Business is the free business listing platform that works with…

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Video Deep Dive: Interview with Cindy Krum – Is Mobile First Indexing Really Entity First Indexing?

By Joy Hawkins / April 4, 2018

This is our Deep Dive Into Local from April 2nd, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach…

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Video Deep Dive: Local Ranking Factors, Making Sense Of It All

By Joy Hawkins / April 5, 2017

Deep Dive Into Local series from March 27, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach out to…

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Understanding Google’s Updated Structured Data Guidelines

By Joy Hawkins / January 18, 2016

Last March, Google revised their Structured Data Policies.  While most changes were relatively straightforward and clear, a few were not.  In fact, some policy changes are still not obvious no matter how many times you read over the guidelines.  Fortunately, I was able to get some clarification on a few items recently during a meeting…

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How to Launch Your Local Video Content Strategy (Part 2 of 2)

By Joy Hawkins / August 28, 2015

OK, so you’ve read part 1 of this article in the Local U blog about how video can be the foundation for a local content strategy. The hard part is the first step — doing the first couple of videos. Like most things in life, creating videos for your local business gets easier as you…

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G+ Page In One Account, YouTube In Another? No problem!

By Joy Hawkins / May 6, 2014

Clients often come to us with preexisting Google+ accounts that contain Google business pages and YouTube channels with content that have already been claimed. The business page and the channel are often in two separate accounts (YouTube channel in one login and a business listing in another). This setup used to be normal, an acceptable…

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An Introduction to Local Search for Restaurants

By Joy Hawkins / February 5, 2014

Restaurants may not be the hottest topic in local search, but they are one of the most widely searched industries on a daily basis. Today, we still see only a fraction of restaurants using the web as a marketing tool to bring more customers through their doors. The problem is evident: many restaurant owners aren’t…

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