Join Mike and Carrie as they discuss the last week in Local SEO, LIVE in the new year! They’re talking about what’s new at Google, automatic suggestions on FAQs, creating unique local content, shelf inventory AI tool for retailers, LocalU Dallas, and so much more!Last Week in Local is a look back at the interesting…
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Join Mike and Carrie as they discuss the last week in Local SEO, LIVE in the new year! They’re talking about what’s new at Google, automatic suggestions on FAQs, creating unique local content, shelf inventory AI tool for retailers, LocalU Dallas, and so much more!Last Week in Local is a look back at the interesting…
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Google has around 4,000 different categories that small businesses can use in their Google Business Profile (GBP). Choosing the correct categories is very important because they have a massive impact on rankings. Many people are not aware of how often the list of categories changes. Fortunately, we track and list updates to them on our…
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Google has given business owners the ability to add videos to their Google Business Profile for quite a while. Up until now, there has never been a compelling reason to add them to your profile. They were usually buried and we have found that adding things like Google Business Profile photos and videos to your…
Read MoreGoogle recently launched a new dashboard on the Google Business Profile Manager (formerly Google My Business). It is called the New Merchant Experience (NMX). Here are a few tips to help with this new dashboard. 1. See Performance Improvement Year Over Year When you initially go into the performance metrics, it only shows data for…
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While on vacation recently, my kids were extremely excited to try out Mr. Beast Burger. They have a pretty interesting business model as they don’t have their own locations and operate out of physical restaurants. When you place the order, the food that arrives comes from a local restaurant but is delivered with all the…
Read MoreYelp releases data every year that shows the star rating distribution for all reviews left on their site. I recorded the numbers that were listed in their reports for the last 4 years to see what trends they show. There are two main things that stick out: The number of people that leave 2, 3,…
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Recently Barry Schwartz wrote about the “Updates from Customers” feature that people are starting to see more regularly on Google Maps. I wanted to share some things that I’ve learned about the feature and how it works. You probably won’t be seeing large volumes of customer-added photos just yet. The feature is still pretty buried…
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Several weeks ago, a thread came up on the Local Search Forum where Jim Frolling noticed a business had their primary category in Google My Business changed from “tire store” to “wheel shop”. He noticed that this appeared to happen to every single listing on Google that did not have their address displayed publicly (known…
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My colleague Dave DiGregorio noticed this morning that Google has a “New on Google” label that is showing beside listings in both the local pack results and the local finder. ‘ This feature can be really useful for keeping an eye on your competition and also identifying listings for your own brand that recently got…
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