Google’s thrown so many changes at us that it’s often hard to tell what to pay attention to. And we have so many options for marketing local businesses, it’s tough to weed out the nice-to-haves from the must-dos. A LocalU Advanced event can help to clear all that up for you and we have 2…
Or better yet, get your company to give itself the gift of an enlightened local search marketer who’s re-energized, has amazing new knowledge and resources and has made valuable new contacts in the industry to call upon when needed. How does that happen, you ask? By attending one or both of LocalU’s Advanced events in…
Please join us for a live Hangout on Facebook Marketing for Local Business on Friday September 25 at 11 am Eastern Time. The discussion will be hosted by Mike Blumenthal and the panelists will be Mike Ramsey, Matt Siltala, Will Scott and David Mihm. If you’re puzzled by the many recent changes to Facebook as…
Howdy, it’s Mike Ramsey here and I have a confession: I love interviews. When I got started I did a local search interview series and I personally learned a ton from it. A lot has changed in the industry since the first round of interviews and it is far past time for another series celebrating…
Last week, Streetfight held its second Local Data Summit in Denver, Colorado. Many of the Streetfight folks are based in the Mile High City area and quite a few of the sponsors were based in Denver or Boulder, as well. There were also representatives of some national companies involved in data, like Yext and YP.com,…
If you’re like me, you’ve been anxiously waiting for a peek at the finalized agenda for LocalUp, a brand new blockbuster conference on Local Search that’s a hybrid of LocalU Advanced and MozCon. Well it’s finally here and you won’t be disappointed! We’ll start out with Dr Pete and Professor Maps (aka Mike Blumenthal) drawing…
Google Local Business Listings Google local business listings can appear in 3 places in the search results for Google: in Google Maps, in the local pack and within the localized organic Google web results. Since Google owns the lion’s share of local search traffic AND organic search traffic, it’s very important that both your website…
“Mark Up Everything” ~Pierre Far, Google – at Pubcon 2014 During the Q&A in the Semantic Search session at Pubcon last week, Pierre Far uttered the words quoted above. I was there and I almost applauded. I’m not going to lie – this was seriously music to my ears. Google has been telling us that…
Many of us in local search have specific verticals we pay stronger attention to. By default, with a wife that’s a realtor, real estate is one such vertical for me. This summer’s Pigeon update to Google’s local search results has left many scratching their heads. Local Map Results Get Foreclosed With little optimization effort over…
On behalf of the Local U faculty, I’d like to share a big thank you to everyone who came out for #LocalU Advanced in Philly today! And a special thanks to Wil Reynolds of SEER Interactive for starting the day with a fantastic keynote. We hope you all had a great day, and we hope…