Correspondence Corner: How Do I Verify My GMB Location If I Don’t Have Mail Service Here?
Carrie Hill

We’ve received a question for the LocalU Correspondence corner from an anonymous submitter looking for help to get their GMB verified.

 

Their business does not receive mail, it’s a parking lot. While they did not indicate what category they are in, they might be a used car lot, a park and ride location, a metered private parking lot, or some similar business without mail delivery.

Locations that do not receive physical mail delivery are eligible for a GMB listing. Google has to mitigate the spammers who might take advantage of the legitimate no-mail-delivery locations – so they force us to work around the mail service a bit and jump through some hoops. For example, the town where I grew up had ZERO street delivery, every resident & business in town had a P.O. Box. That doesn’t mean they weren’t legitimate mechanics, stores, barbers, etc – they just didn’t get mail at their location.

To claim your Google My Business listing at a non-deliverable address, do NOT use a PO Box if that’s what you’re currently doing to receive non-GMB mail. This will most likely cause your listing to be suspended. Instead, you need to request a postcard at your physical location. When it doesn’t arrive in 2 weeks, you can contact Google My Business via this form.

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Carrie comes to Sterling Sky with SEO experience that dates back to 2005! She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. She has also been organizing and nurturing the LocalU Conference Series since 2017 – through to today – across a hectic few years of pandemic and back into in-person conferences again.