Google is highlighting businesses that have taken advantage of the Gift Card/Support feature via the Google Maps App. Not too long ago businesses that sell gift certificates or gift cards, or who had established a “support campaign” via approved providers were encouraged to add the info to the GMB dashboard. Now Google is surfacing those…
On Monday Tom Waddington noticed a new attribute showing up on some knowledge panels for “Online Care” appearing in desktop local pack results. The use case Monday was medical – but we’re seeing the “Online Appointment” and “Online Estimates” attribute available and visible for a variety of business categories. I’ve seen it on lawn care,…
Around May 18, Google My Business will release a new feature into GMB accounts that will allow business owners to add secondary hours to their listing. Preloading the information is available now in Beta via Google My Business agency partners, but if you wait until next week it should be available to limited industries if…
This morning Mike Blumenthal shared an image showing the “Get Online Care” links were starting to show for healthcare businesses that had populated the “virtual care” link in their Google My Business dashboard. We’ve also observed a new attribute showing up under the “About” tab in mobile that indicates “Video Visits” are available for that…
A few days ago we posted a bit of a progression of how Google Posts were Borked, Broken & Bonkers. I won’t rehash all the issues – but I left you at the end with a vague “then we had a new feature” tease for this article. Google is now allowing users to upload multiple…
The following is a guest post from Claudia Cruz and Alex Thackeray of ZipSprout. ZipSprout has been a sponsor of LocalU events and offer a platform to help match local businesses with local nonprofits, events and associations. Today they explain how they developed and use their Reach Score metric to best match local businesses with…
Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Can’t take the heat from a fake negative online review? You don’t have to…
In my last article I pointed out some Hyper Local PPC targeting tactics that could bring more customers to very specific locations. Today I want to dig a bit deeper into retargeting ads (or remarketing) as a way to target those customers who have already expressed an interest in specific locations for your multi-location business.…
In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one…
Today Google confirmed they are now including local highlight icons in mobile knowledge panels for restaurants and bars. We went digging to see how Google determines which icons are appropriate and saw a new feature that uses Q & A to determine what highlights are appropriate. We’re also seeing evidence of google parsing reviews…