LocalU Author Page

Carrie comes to Sterling Sky with SEO experience that dates back to 2005! She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. She has also been organizing and nurturing the LocalU Conference Series since 2017 – through to today – across a hectic few years of pandemic and back into in-person conferences again.

Video: Last Week in Local 11/02/20

By Carrie Hill / November 2, 2020

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the…

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Video: Last Week in Local for October 5, 2020

By Carrie Hill / October 5, 2020

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the LocalU/Sterling Sky Newsletter…

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Google Now Allows Anyone to Flag User Profiles

By Carrie Hill / July 2, 2020

A brand new help center document appeared that outlines the procedure for anyone to report a user profile if that user is “contributing false information, uploading offensive content, or taking other abusive actions that violate Google Maps user-contributed policy ” This is another way that marketers can report spam that appears in the form of…

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New Online “Appointments, Care, Classes & Estimate” Attributes in GMB

By Carrie Hill / June 19, 2020

On Monday Tom Waddington noticed a new attribute showing up on some knowledge panels for “Online Care” appearing in desktop local pack results.  The use case Monday was medical – but we’re seeing the “Online Appointment” and “Online Estimates” attribute available and visible for a variety of business categories.  I’ve seen it on lawn care,…

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Video: Last Week in Local 6/8/20

By Carrie Hill / June 8, 2020

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the…

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Video: Last Week in Local 5/26/20

By Carrie Hill / May 26, 2020

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the LocalU/Sterling Sky Newsletter Please join…

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Secondary Hours in GMB For Some Categories

By Carrie Hill / May 15, 2020

Around May 18, Google My Business will release a new feature into GMB accounts that will allow business owners to add secondary hours to their listing.  Preloading the information is available now in Beta via Google My Business agency partners, but if you wait until next week it should be available to limited industries if…

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Video: Last Week in Local 4/6/20

By Carrie Hill / April 6, 2020

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search. ?️ Subscribe to the Podcast ? Subscribe to our YouTube Channel ? Subscribe to the…

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Video: Last Week in Local 3/23/2020

By Carrie Hill / March 23, 2020

Last Week in Local is a look back at the interesting and important articles from the previous week. It is 15-18 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search. Please join us for the last week in Local Search for the week ending March…

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[New Feature] Google Posts with Multiple Images

By Carrie Hill / February 21, 2020

A few days ago we posted a bit of a progression of how Google Posts were Borked, Broken & Bonkers.  I won’t rehash all the issues – but I left you at the end with a vague “then we had a new feature” tease for this article. Google is now allowing users to upload multiple…

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