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Video Deep Dive: Exploring LocalFalcon – Innovative Local Map Ranking Tool with Founder Yan Gilbert

This is our Deep Dive Into Local from November 5, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]


August Updates to The Expert’s Guide to SEO are Here!

The Expert’s Guide to Local SEO September Update has been sent to subscribers! ** What’s New in the August 2018 update? ———————————————————— Google My Business now has a direct phone number (different than the one for AdWords that stopped working). Updated the Local Services Ads section: Clarified what businesses are eligible to appear in the […]

Do You Care How They Found Your Phone Number_

Do You Care How They Found Your Phone Number?

We’ve been reading more and more in search about the “zero click query” becoming more prevalent as Google continues to serve up answers directly within the search results.  For those concerned with drawing customers to their local business, getting searchers to the website is not necessarily the end conversion anymore. Acquiring a booking, appointment or […]