On Monday Tom Waddington noticed a new attribute showing up on some knowledge panels for “Online Care” appearing in desktop local pack results. The use case Monday was medical – but we’re seeing the “Online Appointment” and “Online Estimates” attribute available and visible for a variety of business categories. I’ve seen it on lawn care, lawyers, HVAC companies, marketing companies, and insurance agent listing – and it’s likely available for quite a few more. If it’s appropriate for the individual business/location – they must actually offer online care, estimates, or meetings – then add it to their listing!
Insurance Agent Examples
Lawn Care Example
This is actually something that GMB owners can enable for their listings if they’re in a category where “online appointments” makes sense. Just go to your Google My Business listing – click on “Info” then “Highlights” and scroll down to choose “Online Appointments”
Some categories have the “Online Care” attribute – related to healthcare. Other categories not related to healthcare have the “Online Appointments” attribute.
I checked in with my bulk upload and API touchpoint, Krystal Taing and she confirmed all of the features are available in both the API and via Bulk Upload!
Updated 6/19/20 (11:44 am)
Yan Gilbert just shared a screenshot of the “Online Classes ” attribute on a listing!