Google is testing a new style of result in the local pack for certain services categories. This appears to be related to the business profile changes test for services businesses that I posted about last month. In addition to the changes when looking at a specific listing, I am now seeing a different style at…
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Google appears to be expanding auction-based pricing to Google Local Services Ads to many, if not all, businesses in home services verticals on November 16, 2020. Businesses that are already in these verticals have been paying a set rate per lead determined by Google. This rate would depend on the specific vertical and market. For…
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After several years of a flat-rate pay-per-lead pricing model in Local Services ads, Google has added a bidding mode option to some LSA accounts, giving businesses the option to choose the maximum amount they are willing to pay for a lead from their Local Services ad. When did this bidding mode feature appear? Not entirely…
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Colan Nielson of Sterling Sky spotted new categories that just became available in the US for Google Local Services Ads onboarding. For those of you not familiar, Local Services Ads appear with a “Google Guaranteed” or “Google Screened” label at the top of the results and offer greater visibility and streamlined lead generation for those…
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