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New Local Finder and Business Profile Test for Services Businesses

By Tom Waddington Tom Waddington / April 19, 2021

Google is testing a new style of result in the local pack for certain services categories. This appears to be related to the business profile changes test for services businesses that I posted about last month. In addition to the changes when looking at a specific listing, I am now seeing a different style at…

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Google Local Services Ads Expanding Bid Mode in Home Services Categories

By Tom Waddington Tom Waddington / November 3, 2020

Google appears to be expanding auction-based pricing to Google Local Services Ads to many, if not all, businesses in home services verticals on November 16, 2020. Businesses that are already in these verticals have been paying a set rate per lead determined by Google. This rate would depend on the specific vertical and market. For…

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Tom Waddington Local Services Ads

So Long Flat Rate Lead Cost. Bidding Mode Coming to Google Local Services Ads

By Tom Waddington Tom Waddington / September 25, 2020

After several years of a flat-rate pay-per-lead pricing model in Local Services ads, Google has added a bidding mode option to some LSA accounts, giving businesses the option to choose the maximum amount they are willing to pay for a lead from their Local Services ad. When did this bidding mode feature appear? Not entirely…

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New Google Screened Categories Available for Local Services Ads

By Tom Waddington Tom Waddington / July 28, 2020

Colan Nielson of Sterling Sky spotted new categories that just became available in the US for Google Local Services Ads onboarding.   For those of you not familiar, Local Services Ads appear with a “Google Guaranteed” or “Google Screened” label at the top of the results and offer greater visibility and streamlined lead generation for those…

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