Google recently added ten new healthcare verticals to Local Service Ads in the US.
What are the new business verticals?
These are the new categories:
- Physical therapist
- Primary care physician
The dentist vertical was added back in January of 2023 and was previously the only healthcare vertical available.
What Type of Background Checks and Documentation Is Needed for These New Verticals?
The verification needed is currently the same for each of these verticals and is outlined on this page and pictured below.
What Comes Next?
Google continues to expand LSAs to more and more verticals so if they are not available in your industry yet they might be soon. There are a lot of reasons you want to be an early adopter when they launch in your local market so keep an eye on things.
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