10 New Healthcare Verticals Added to Google Local Service Ads (LSAs)
Matt Casady

Google recently added ten new healthcare verticals to Local Service Ads in the US.

New Local Service Ads Healthcare Verticals

What Are The New Business Verticals?

These are the new categories:

The dentist vertical was added back in January of 2023 and was previously the only healthcare vertical available.

  • Allergist
  • Chiropractor
  • Dermatologist
  • Ophthalmologist
  • Orthodontist
  • Physical therapist
  • Podiatrist
  • Primary care physician

What Type of Background Checks and Documentation Is Needed for These New Verticals?

The verification needed is currently the same for each of these verticals and is outlined on this page and pictured below.

What Comes Next?

Google continues to expand LSAs to more and more verticals so if they are not available in your industry yet they might be soon. There are a lot of reasons you want to be an early adopter when they launch in your local market so keep an eye on things

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Matt got his start in the digital space in 2012 while selling SEO products for a web hosting company. That led to a specialist role at an SEO agency where he got his first taste of local SEO working with lots of small business clients. Over the past several year’s he has done in-house SEO for a few companies where he gained more experience in local SEO and broadened his experience in a variety of areas like technical SEO and Google Ads. Matt loves helping small businesses optimize their online presence and has first-hand knowledge of some of the difficulties small businesses face when trying to DIY their own SEO.