SEO
Why Is My Verified Business Not Showing on a Keyword Search?
Most mornings upon waking, I head into the Google My Business Forums and answer a few questions. I get that I am doing free work for Google but I have always found that there is some personal satisfaction helping other small businesses deal with the realities of Google Local search. This conversation was particularly engaging…
Read MoreUnderstanding Google’s Updated Structured Data Guidelines
Last March, Google revised their Structured Data Policies. While most changes were relatively straightforward and clear, a few were not. In fact, some policy changes are still not obvious no matter how many times you read over the guidelines. Fortunately, I was able to get some clarification on a few items recently during a meeting…
Read MoreGoogle Cautions Against Local SEO Scams
Update 4/23/15: Google has updated their help file with additional information about these scams: Local SEO telephone scams claiming to be Google and targeting local businesses continue unabated. The pitch, promising to help fix your listing or rank you number one, ring into small business phone lines with the regularity of Big Ben, hour after hour, year after…
Read MoreMy Local Knowledge Panel Doesn’t Show on Google – What can I do?
My local Knowledge Panel does not show in Google when I search on my company name. Why not and what can I do? We recently got this question in the Local U forum. We are repuplishing my answer here as we think the answer will be of general interest AND we are hoping to entice…
Read MoreUsing Schema Markup to Stand Out From the Crowd
“Mark Up Everything” ~Pierre Far, Google – at Pubcon 2014 During the Q&A in the Semantic Search session at Pubcon last week, Pierre Far uttered the words quoted above. I was there and I almost applauded. I’m not going to lie – this was seriously music to my ears. Google has been telling us that…
Read MoreThe Real Truth About SEO & Call Tracking
The call tracking debate goes on and on and on and on. Why? Because, when done incorrectly, it severely cripples a business’ ability to rank well in the Google local search results. While experienced local marketers can tell which types of call tracking are harmful and which are not, the average small business owner — and many marketers…
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