In October 2021, I wrote an article for Local University on the two types of panels appearing for colleges & universities on Google. In this article, I detailed the difference between Main Entity Panels – which are a unique type of panel connected to Google’s Knowledge Graph – and the Expanded GMB Panel – which…
A branded search for colleges and universities on Google can bring up two unique types of panels. In this article, we will look at these panels, their unique features, and why Google chooses one over the other. Type 1: Main Entity Panel The first type of panel is what I am calling the Main Entity…
No matter if you are a business owner, marketing manager, or team member who regularly interacts with customers, you have probably been asked the same few questions over and over again. While it might be easy to keep answering each question in person or over the phone, it is a better customer experience if you…