LocalU Author Page

Major Updates to Google Knowledge Panels for Colleges & Universities

By Brandon Schmidt / January 7, 2022

In October 2021, I wrote an article for Local University on the two types of panels appearing for colleges & universities on Google. In this article, I detailed the difference between Main Entity Panels – which are a unique type of panel connected to Google’s Knowledge Graph – and the Expanded GMB Panel – which…

Read More

A Tale of Two Panels: Knowledge Panels and Google My Business for Colleges & Universities

By Brandon Schmidt / October 21, 2021

A branded search for colleges and universities on Google can bring up two unique types of panels. In this article, we will look at these panels, their unique features, and why Google chooses one over the other.  Type 1: Main Entity Panel The first type of panel is what I am calling the Main Entity…

Read More

6 Ways to Answer Frequently Asked Questions Online

By Brandon Schmidt / August 28, 2019

No matter if you are a business owner, marketing manager, or team member who regularly interacts with customers, you have probably been asked the same few questions over and over again.  While it might be easy to keep answering each question in person or over the phone, it is a better customer experience if you…

Read More