There was a change recently to the way Google displayed the Products section in Google My Business.
At first glance, this was just a change to the layout but it also changed how Products are populated in the Knowledge Panel. Previously, you could control which products showed up in the Knowledge Panel (it only shows 3) by re-arranging them to move the ones you wanted to the top.
This is no longer an option. Google confirmed that the ones that appear are the ones that were edited most recently. Thus, you can influence the order by editing the ones that you want to show first.
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.
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