ICYMI Google Launches Small Business Advisors Beta
Colan Nielsen

Google has launched a new service for small businesses. The official name is Small Business Advisors. It is currently available in the US only. This was officially launched last November and Google is now starting to ramp it up. Here’s how Google describes the new service.

Discover the different ways an Advisor can help you.

We are here to help small businesses who are looking to increase their understanding of using Google products and tools. From guiding you through product set up to answering a specific question, there are a variety of ways that we can help you and your business in a focused, one-on-one setting.

Small Business Advisors is available for several Google products and isn’t limited to Google My Business. The way to think about this program is it is for business owners who need teaching, but not troubleshooting. For instance, if a business needs help with technical issues related to Google My Business (GMB) they should still contact GMB support or head over to the GMB Community.

How It Works

Business owners can book a video call with a Google advisor. Navigate here and select the “Book Appointment” button. After that, you will be able to book your video call.

Google states that the price per appointment is $39.99.

Who Are Small Business Advisors For?

Small Business Advisors is for business owners who need help with things like setting up a new GMB profile, or how to use the Google Posts feature. Regular GMB support is still the place to go for technical issues and higher-level complicated issues such as GMB suspensions, verification issues, or merging listings.

Typical Questions That Small Business Advisors Help With

Here are some examples of common questions that Google assists with for some of their products.

So What?

At the heart of this service, at least from a GMB perspective, I think Google’s goal is to get more businesses verified and into the Google My Business ecosystem. A large percentage of businesses have still never claimed their listing or aren’t even aware that GMB exists in the first place. More verified businesses mean more data to collect for Google. And ultimately, businesses who have claimed their listings can provide more information to their customers, which is a win-win in Google’s eyes.

Have you had a chance to take Small Business Advisors for a test drive? We’d love to hear from you?

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Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.