Social Media
Google Business Profiles Allow You To Edit/Add Social Media Profile Links
As far back as 2019 I recall that users would ask how can I edit or control the social profiles on my GBP? The answer from anyone who worked with GBP was usually the same. Try JSON, Try SameAs schema markup. Pray to the Google Gods! Well for the longest time, Social Media links…
Read MoreMarketing Tips For A Successful 2023
The new year is upon us and with it comes, in many cases, a fresh perspective on how you can achieve the goals you’ve set for your brand(s) in 2023. Likely you’ve either already set your goals, or you’re beginning that process after the holiday season as you come back into the office – hopefully fresh…
Read MoreUtilizing Your Local Online Reputation
How to Grow Your Brand & Utilize Your Fans during Crisis Situations! Navigating the complex world of search engine marketing is no easy task for a brand, but it can be especially challenging for local brands that not only have a physical storefront to run, but a virtual location as well. While local brands are…
Read MoreHow to Manually Flag Reviews on Google, Yelp and Facebook
Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Can’t take the heat from a fake negative online review? You don’t have to…
Read MoreTargeting Hyper Local Customers with Paid Advertising
In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one…
Read MoreG+ Page In One Account, YouTube In Another? No problem!
Clients often come to us with preexisting Google+ accounts that contain Google business pages and YouTube channels with content that have already been claimed. The business page and the channel are often in two separate accounts (YouTube channel in one login and a business listing in another). This setup used to be normal, an acceptable…
Read MoreGoogle Announces +Post Ads: Allowing Google+ Brands to Reach Millions
Google has announced a new feature that will be available in beta for a limited set of AdWords advertisers: +Post Ads. How do they work? Similar to promoting or boosting a post on Facebook, +Post ads allow you to turn your Google+ content strategy into ads to amplify the reach of your posts. However, Google is taking…
Read MoreA Local Homage to Google Reader
With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the…
Read MoreFacebook Graph Search: What Local U Faculty Members Think
Facebook search is getting an upgrade and overhaul, and the local search aspects of it are worth watching. It’s called Facebook Graph Search. It’s considered a work-in-progress (ergo the “beta” label that Facebook gave it) and only a small percentage of Facebook users can access it right now. In a nutshell, Graph Search is a…
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