Local Search
Taking Advantage of the Google My Business Updates
June was a busy month for SEOs, especially for those of us who spend some of our time with local SEO. Google has kept us on our toes with, not only a Core Algorithm Update, but a handful of updates to Google My Business and the local SERPS. These updates affect local businesses the most,…
Read MoreUtilizing Your Local Online Reputation
How to Grow Your Brand & Utilize Your Fans during Crisis Situations! Navigating the complex world of search engine marketing is no easy task for a brand, but it can be especially challenging for local brands that not only have a physical storefront to run, but a virtual location as well. While local brands are…
Read MoreIs Content Marketing the Best Approach for Local Businesses?
Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that is and how you can…
Read MoreGoogle My Business: Don’t Set It and Forget It
Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Google My Business: Don’t Set It and Forget It So you’ve accomplished one of…
Read MoreReach Score Trends, What to sponsor and where?
The following is a guest post from Claudia Cruz and Alex Thackeray of ZipSprout. ZipSprout has been a sponsor of LocalU events and offer a platform to help match local businesses with local nonprofits, events and associations. Today they explain how they developed and use their Reach Score metric to best match local businesses with…
Read MoreGoogle My Business Flowchart: The Ultimate Guide on How to Fix or Verify your Google Business Listings
Today we have a guest post from David Hunter of ASAPMaps & Epic Web Studios. The flow chart he shares at the end of the article is an amazing resource to have so be sure to bookmark this article and refer back often! Google My Business is the free business listing platform that works with…
Read MoreHow to Manually Flag Reviews on Google, Yelp and Facebook
Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Can’t take the heat from a fake negative online review? You don’t have to…
Read MoreUsing Retargeting Ads to Target Location Specific Shoppers
In my last article I pointed out some Hyper Local PPC targeting tactics that could bring more customers to very specific locations. Today I want to dig a bit deeper into retargeting ads (or remarketing) as a way to target those customers who have already expressed an interest in specific locations for your multi-location business.…
Read MoreTargeting Hyper Local Customers with Paid Advertising
In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one…
Read MoreNew Feature: Highlight Icons for Restaurants & Bars in Knowledge Panels
Today Google confirmed they are now including local highlight icons in mobile knowledge panels for restaurants and bars. We went digging to see how Google determines which icons are appropriate and saw a new feature that uses Q & A to determine what highlights are appropriate. We’re also seeing evidence of google parsing reviews…
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