Local Search

Google Now Allows Brand Pages to Become Google+ Local Pages

google-plus-240pxToday, Google is releasing a feature worldwide that allows a business to transfer the “heart” of its local data (verification, reviews, Map pin, location) from a verified Local Page to an existing Brand Page.

This allows a business to now “upgrade” their Brand page (or any non-local page) to a full local page where it will get more exposure. The feature essentially transfers the connection to Maps from one page to another.

All too many location-based businesses created Brand Pages at Google rather than Local Pages when they first started with Google Plus. The business attracted followers, posted at the Brand page and then realized that Google had auto created a Google+ Local Page from their local data. This has led to untold confusion and desire to “merge” the two pages .

This new feature, to a large extent solving this problem, allows location-based businesses that initially created a Brand page instead of a Local page, to move the local features from a verified local page to their current brand page. Reviews, verification, address information and the Map pin will be literally “transplanted” to the Brand page.

It needs to be clear that this isn’t a merge of the two pages but rather a way to transfer the canonical local data from an existing verified local page to a Brand page that then becomes the verified Local Page.


What this isn’t:
This doesn’t allow multi-location businesses to associate a single brand page with multiple locations. It also doesn’t allow a non-verified Local Page to be converted. It is necessary to verify the Local page first.

What moves from the existing Local Plage:

Local Verification Pin
Map Information
Address information

What it doesn’t move:

Local Page custom URL
Local Cover photo
Local Page followers
Local Page circles
Local Page posts
Prior owner responses to local reviews(these will need to be re-entered so copy them first)

What stays the same:

Posts, custom URLs, followers and circles from the existing Brand page will stay intact as will those settings on the page that was the Local page.

What does the Brand Page lose?

Brand page features (Story, Tagline and links) will no longer exist on the page.

page-settingsHow to do it

  1. If you haven’t already done so it is necessary to verify your Local Page
  2. Go to the Page settings for the verified Local page and scroll to the Profile section
  3. At the bottom of the profile section it will say “This page is connected to Google Maps and a new option button will appear: Connect to a different page
  4. Select that option and you will be given a choice to select a different page and then asked to confirm the choice.
  5. When the process is complete you will be offered the chance to delete the page that was the previous Local Page.


This will solve a very common problem for single location businesses that have already put significant effort into building out their followers and posting to a Brand page. While it must have been a nightmare on the backend to port this data between different knowledge graph entities, the end user feature, while buried, is easy to use and will hopefully be reliable. The feature would have been welcome at the beginning of the Places dashboard transition rather than the end but better late than never.

It will not in any sense merge the two pages and that might leave some users unhappy that they may need to leave some followers and posts behind. Google has noted in the past that there are user trust issues that prevent them from automatically reassigning followers to a new page. It is unlikely that ability will ever exist.

This solution, while needed, also doesn’t address the very real need for multi-location businesses to be able to associate a single social stream with a set of Local pages.

The Google announcement can be found here and the help files can be found here.

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  • Josh Gates says:

    whoa! great, early write up on this huge announcement Mike! Definitely agree it would have been nice a LONG time ago, but we’ll take what we can get.

    I really hope folks read the whole thing and understand it is NOT A MERGE~! otherwise, could lead to more confusion for the average mom & pops doin’ it themselves.

  • Mike Blumenthal says:

    Yes I am sure that the new feature will
    Cause some consternation along the way.

    • Tyler says:

      Hi there Mike,

      I am in need of expert advice. I own a local surf company with multiple locations and I just read a Moz blog stating that “the presence of multiple my business pages with the same phone number” is bad for SEO. We have 3 locations, what do you suggest doing, just having 1 my business page?

      • Mike Blumenthal says:

        Google expects that each location should be individually reachable. IE a person should be able to drive to them OR call them directly on the phone. So you are best getting unique numbers that dial into each location.

  • Kane Jamison says:

    Not seeing it as an option yet on a page that we have in this same situation. I’m guessing it’s still getting rolled out across accounts perhaps?

    Currently says “This page is connected to Google Maps. View | Learn more” with no button beneath it.

  • Petra Kraft says:

    I just made the Switch at one of our customers.
    The old brand page got a new title, too – see https://plus.google.com/103109908957821562801/posts – “Sicherungskopie von” (= Back-up Copy from). So beware to Change the Name afterwards if you don’t delete that page. To Show you the new title, I won’t Change the Name until tomorrow.

    • Mike Blumenthal says:

      Good point that I neglected to mention as I wrote this without a real world example at my disposal.

  • Deb G. says:

    I am a local business without a storefront (videography) and am not using Google+ yet, but would like to… What us the best practice to start?

    I have a personal Google+, but haven’t used it too much yet. I have more than one business-related blog, too.

    I’d like to start out right for SEO and authorship purposes. Any suggestions?


    • Mike Blumenthal says:

      Google Plus Pages for Local support businesses without a storefront. They are called SAB (service area business). The page created when you verify via google.com/places is the single most valuable and visible real estate you have on Google. So I would verify it straight away.

      This Plus Page for Local has no role in authorship. Authorship is a linking relationship between your blog articles and your personal profile. Also worth doing on any article that you write as there is the chance that Google will show your author photo next to the article in the main search results.

  • Morry Mitrani says:

    Mike – excellent write up. It really is a shame that Google isn’t making efforts (yet) for multi-location business pages. Facebook has a location tabs on the brand’s main page with a map of pins for each location, each leading to a location’s unique page.

  • Mike Blumenthal says:

    Local was such a mess in 2011 when Plus first hit the streets that Google has literally spent the last three years fixing, fixing, fixing…. fixing support, fixing cluster issues, fixing inputs (dashboards), outputs (Plus).

    We are just starting to see the fruits of those efforts now showing up in business facing products. I think you will see, over the coming weeks and months a veritable plethora of upgrades and changes.

  • What has happened to me was I lost my “map pin listing” a couple of years ago in the general searches when I use to be at number one for years. Now I don’t show up at all because I only have one location instead of two. (Original is the same one had for years) I have lost a ton of business as a result.
    Then they said I had to make the change to “Places” to get the listing back (which I did) and it made it even worse
    Again, I made the change to plus.google.com like they wanted and went to local pages but still no “map pin listing” where all my competitors are. It has been such a nightmare I don’t know what to do now.
    So do I combine them like you say or what? Google has really screwed things up for me and it still has not been resolved.
    I’m not looking to be number one I just want a showing amongst my competitors.
    I am really confused now.

    • Mike Blumenthal says:

      It’s hard to provide counsel with limited data. To take this route you need two pages – one a verified page for local and the other a brand page. In the end you will still have only one page. I am not sure this speaks to your needs

      I would recommend that you read google’s quality guidelines to be sure that Google local is the right channel. Then if you decide it is you need to learn about Local SEO. MOZ.com/local is a good place to start.

  • Mike Blumenthal says:


  • Kat says:

    Can Google possibly make it anymore complicated? Thanks for laying out the steps. I got it to work, but really…. does it need to be this complicated!

  • Ed Bisquera says:

    Mike, thanks for reporting on this and providing a “play-by-play” of how this all works and the pros/cons of connecting a “Brand” non-local Google Page to a Verified Google Places Business Listing.

    I think it would be nice to create a graphical representation of how the Google Places Business/Map Listing and Google Plus Page ecosystem works.

    I had one client email me asking how to connect their Google Plus Page, only to find out they were actually trying to connect to their Google Plus PROFILE, which is the Google Plus personal account, NOT the Google Plus Page. I know it’s confusing a little for those of us in the biz, but I can only imagine how confusing and annoying for the regular business owner to decipher.

    The way I explain it:
    Google Plus PROFILE (your personal Google account) is a Manager of and/or Creates a Google Plus PAGE, which can be

    1) a standalone business page (non-local in nature) and has features not available in a Google Plus Local Page or
    2) it can be a Google Plus Local Page, with the linked to listing and reviews features, to name a couple, unique to a Google Plus Local Page.

    In either case, the Google Plus Page (non or local) is LINKED to the Google Places Listing (aka Maps Listing) and that’s how it exists to date.

    To access the Google Places Listing, one navigates to http://google.com/local/business/ and logs in using their PERSONAL GOOGLE ACCOUNT credentials.
    Once logged in, you are brought to your Google Places Local Listing management dashboard, can click on your listing to EDIT or VERIFY as well as access the Google Plus Page associated/linked to the Listing.

    Have I got this all correct and does that seem to help explain to the non-seo/digital marketing professional?

    • Mike Blumenthal says:

      You do have it correct with the exception of calling anything a Google Places Listing. There is no consumer facing product called that any longer. Also the only Google PLus page that is connected to Maps is the Local Page.

      So if I were editing it, it would read:
      2) it can be a Google Plus Local Page, which is connected to Google Maps and has the reviews features and the verification mark unique to a Google Plus Local Page.

      In either case, the Google Plus Local is LINKED to Google Maps and the other pages are not

      I would however warn you NOT to draw the schematic just yet as things are changing very quickly. 🙂

  • Thanks for the instructions. I am glad Google is one step closer to solving the local vs. brand page confusion.

    I am going through the process of reconnecting my local page with my brand page. However, it looks like my brand page is not recognized as a brand page, but Google is identifying it as a local page. As a result, in the connect to a different page choice section, I get “you don’t have any non-local pages” instead of choice to select my brand page. Any suggestions on how to resolve this issue?

    • Mike Blumenthal says:

      Can you share the URLS for the two pages? I think you may need to contact Google support.

      • Hi Mike,

        I think I have a similar issue to @Kalpana and @Chris.

        I have two Google+ pages verified and viewable in my dashboard:


        However, when I follow the steps described in your post (for either of the above Google pages), I get the message “You don’t have any non-local pages.” after clicking the [Connect a different page] button.

        Further input:
        – I am the owner for both pages.
        – Both pages had a verified address (the tiny shield icon was present) prior to me trying to “Connect a different page”.

        Can you offer some guidance please?

        • Mike Blumenthal says:

          You can’t do this between two pages that are both G+ Local Pages. They already each have a connection to Maps and they are each already verified for local.

          It would appear that you have managed, against the Google rules, to have two pages for the same place. One of the pages has the address hidden and the other doesn’t. This violation has also led to duplicate listings. You really have no choice but to go to google.com/lbc (aka google.com/places, google.com/business, plus.google.com/dashboard) and delete one of them.

          However before you do you probably want to move the reviews to the more popular page. I would go here: https://support.google.com/business/#topic=4539639 and fill in an email request for help explaining that you have duplicates by mistake and that you want to 1)move the reviews from the one page to the other and 2) that you want to get rid of the duplicate.

          You may want to also set your main page that you want to keep to hide the address so that you don’t run afoul of other rules.

  • Olivia says:

    I cannot find a way to add links to my Twitter and Facebook company accounts to Google+ Local listing. Is there any way to do that, please?

    Thank you!

  • Chris says:

    Hi Mike,

    I’m seeing the same problem as Kalpana. When I click “Connect a different page”, I get the error “You don’t have any non-local pages”. Here are the two pages I’m trying to switch:


    Any ideas?

    • Michelle says:

      Same problem as Chris and Kalpana here. I am in the process of transferring ownership of the brand page to myself though and am only a manager under my current account. I suspect this is the problem, and will try again in two weeks when I can transfer ownership, and then do the process again as owner of both pages. Does this reflect your situation Chris?

      • Mike Blumenthal says:

        For sure. Only an owner of both pages can upgrade

        • Hey Mike!

          Just wanted to say thank you for your response here. I was just on the phone with Google for an hour and no one had any idea how to help me with the “You don’t have any non-local pages” issue. I was the Owner of one of the pages and a Manager of the other. I transferred ownership so that I was “Owner” on both pages and I was able to connect my Google Brand with Google Local. I think many people are going to have this problem and it might be worthwhile to add it to the original post.


        • John says:

          Hi Mike,

          Andrew is correct. You have to be the owner of both pages. I had a different Google account that was connected as the owner to my main google plus page. I changed owners to be the same for both, and I was able to merge the two. Thanks for the info Andrew!

  • Rhena Joy Edora says:

    Hi Mike,

    Finally! Thanks for this article. This is what I really needed to answer my confusion with the Local and Business page but I have this problem.

    I don’t have the “Change” link next to “This page is connected to Google Maps”. And below it says “Is currently linked to this page”.

    This is my Google plus Local Page verified:


    and want to change it with this one:


    Please help!


  • Fitz says:

    Hey Mike, I’ve been waiting so long for this! Thanks for explaining it in easy to understand language. One thing I am concerned about, you say…

    “Brand page features (Story, Tagline and links) will no longer exist on the page.”

    So do you think this merge (or whatever it is) is detrimental to SEO efforts?

    • Mike Blumenthal says:

      It is absolutely the best thing you can do for SEO. A page that was deeply buried in the bowels of Plus will now make it to the front page of the big dance. SEO doesn’t get much better than at.

  • Lisa Voncino says:

    Thank you for answering this question, Mike. I am writing an article on all the new changes and I could not figure out why I had two business pages for my company. I am confused though by the URLs. My original brand page has the unique URL of my business but the new one created by Google local won’t let me use my original URL. How do you get around that issue?

    • Mike Blumenthal says:

      Custom URLs (that are not really custom) are assigned by Google to a specific page. You can not move a custom url from one page to another. You might be able to delete the custom URL and hope that they offer it to you again in the future but that is a real crap shoot.

      There is little to be done via Google. My suggestion would be to create a permanent redirect using your domain instead.

  • Lisa Voncino says:

    Thank you for the quick reply!

  • Richard Meads says:

    I have been searching for this all day, thank you Mike.

  • Harry says:

    Is there a way to verify the website for a page that has been merged? Before I deleted the backup page, I noticed that it did allow for a verification through webmaster tools. The business is a verified business, but I want the checkmark next to the URL as well.

    I see a box in the about section that says Link Your Website, but it does not do anything.

  • Tony says:

    Mike, will connecting a brand page and the local page created automatically by Google solve the problem of the local page info displaying being pulled from the knowledge graph and displayed to the right of the search results for a brand search?

    Currently when our brand is searched for this is the case, although there is an option below the current results to ‘See results about’ which when clicked displays the information I would expect to be displayed from the G+ brand page we have established and allows users to follow the brand on G+, displays latest posts, etc.

  • Mike Blumenthal says:

    The only thing this definitely solves is the issue of adding verified local data to a brand page.

    The Local Page is more likely to show in the branded search than a brand page for most business types. But whether this will increase the likelihood of it showing is anyone’s guess. There is a certain upredictability to the Knowledge Panel showing.

    • Tony says:

      Thanks Mike, that’s what I imagined. Our branded searches had previously been showing our brand page details in the knowledge panel but not any longer, the local page seems to have taken precedence.

      Worth implementing anyway and if I discover this does update the knowledge panel info I will update here accordingly.

      Thanks again.

  • benjamin says:

    this is great news! i only have one question: is it possible to port local business data to a product page if they exist under DIFFERENT google accounts (different emails)? i went into the page settings and, not surprisingly, didn’t see an option to choose my product page that i created under a different google account. any tips for resolving this would be much appreciated!

  • Matt says:

    Mike….. thank you, thank you, thank you so much.
    We were an early adopter of Google + and it’s caused such a headache for us. I’ve now just done what I wanted to do for over a year, in 3 minutes thanks to you post.

    We had a real issue with Youtube / Google + merge in which we couldn’t use a gmail email to own the youtube channel (which made no sense) so I’ve currently got 2 G+ profiles, one personal and one for work. One thing to make note, if you have it like me you have to be the owner of both the local and brand pages on Google+ so you can make the switch.

    It’s also worth noting that I had to go through My Business Places Listing to get the button to appear, going through the Google + settings it wasn’t appearing.

    Thanks once again. We’ve had over 20k views on the Local+ page in the past year, now we can start to grow our Lights4fun page properly!

    • Mike Blumenthal says:

      It’s also worth noting that I had to go through My Business Places Listing to get the button to appear, going through the Google + settings it wasn’t appearing.

      Could you share with me screen shots and URLs of your path? that sounds like a bug.

  • KW says:

    All I can say is – MEGA confusing. I’ll have to read this again as I got given another Google page today and and don’t want 2 pages.

  • Dawn says:

    Help!!!! I have a Google+ Page for my business that I set up a few months ago. and just set up the business page…..is the business page a google+ page???? I seem to now have 3 accounts I am sooo confused!

    • Mary Bowling says:

      Dawn, It’s best if you hold all of your Google “stuff”, especially all your local listings and pages in one single account. If it is spread among several accounts, I’d call Google support to see if they can help you consolidate it all.

  • Dawn says:

    I think I have managed to link the 2 accounts now! This is all so, so confusing! Does anyone know how you make sure you get your logo and co description to come up on right hand side of google when searched?? I thought this would update automatically – but it hasn’t.

    Thanks in advance.


    • Mike Blumenthal says:

      Nobody knows for sure.

      Here are the things we think might make a difference:
      1-Get 100 followers
      2-Get a few followers who have lots of followers
      3-Set up rel=Publisher
      4-Get citations
      5-Have a good ranking website

      • Just seen the comment from dawn above.

        Haven’t they now stopped the logo or picture coming up in searches? or am I getting this confused with Goolge search results and the rel=author thingy…I think I read somewhere that the rel=author had been discontinued, maybe you could clarify this please.

        If this is correct…then what is rel=publisher? Is this something different?

        Sorry for being such a newbie, but I’m really trying to get my head round this all now.

        Thanks again.


        • Mike Blumenthal says:

          Dawn is referring to a Knowledge Panel which shows on the side of the main search results on a branded search NOT an author photo. Author photos no longer are attached to your content but if you have done things correctly and google trusts your local listing, a knowledge panel will show on the main search page.

          Rel=publisher is a semantic mark up that defines which website is responsible for publishing information. It is different than either author or the KP. Author is a relationship between content and an individual Google profile. Publisher is a relationship between a website a Google + Page for business. A knoweldge panel is an enhanced search result that shows additional detail along the right side of the main search results.

    • Mary Bowling says:

      Dawn, it is indeed very confusing! Because of spammers, all photos have to go through a review process before they go live. But Google does not want to display logos on the knowledge panel, so you probably won’t have much luck with that unless it slips through the cracks.

      No one is guaranteed a local Knowledge panel. They are algorithmically generated. We think that to get one, the business listing needs be verified for about 6 months, the website needs to have some decent incoming links to give it some domain authority, and the business needs to have fairly consistent NAP. You may also need to have followers on Google+ – how many? Only Google knows.

  • Finatel says:

    I have followed the method mentioned above to merge my plus business page and google plus page. Merging was done as explained.. But the problem now is, nobody is able to follow me. In place of follow button, its showing “Restricted” and is having a tooltip which is telling that “You are restricted from following FinaTel Technologies”. Please help!

  • At last…someone that knows what they are doing, thanks Mike. I know that you’ve had many comments and this will pale into insignificance, but I do believe that I have managed to delete one of the duplicated pages by using your step by step instructions.

    It has been so confusing, but your instructions made it clear…although I have to say that I was still concerned whilst doing them…but it seems to have worked out OK…I just hope that my reviews now come over to my single page, it did say that reviews may take some hours to be transferred…I’m now just hoping they come over.

    Thanks again. Simon.

  • Antenor says:


    Great article, it solved one of my problems. Now I have other question. I have 10 sites from 10 projects that belong to one company. I want to have Google Places to all of those projects. May I put all together in my BRand Page or should I have 10 G+ Local Pages?

    I hope someone can help me.
    Best Regards

  • Mike Blumenthal says:


    It is not clear to me whether you actually have 10 physical locations that relate to the sites.

    Here is the relevant guideline from Google:

    Do not create a page or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations. Your business location should be staffed during its stated hours.

    If you have locations then by all means you should create G+ Pages for Local (aka Place pages). If not then you should create brand pages. If you attempt to create G+ Pages for local and do not have actual locations you run the rist of loosing your listings and your account.

  • Antenor says:

    @Mike Blumenthal

    First of all thanks for your answer.
    The company only have 1 physicall adress. So The best option seems to be create 10 brand pages or add the 10 URL’s to the main brand page.

    One more time, thanks for your help and article.

  • Thomas says:

    Thx a lot. Glad I found this tutorial!

  • Mary says:

    Hi Mike,

    A couple years ago we created a brand page. We have been updating and posting to this page ever since. We don’t have a brick and mortar office so I didn’t see the need to create a local page. As you suggested before, I did the search on plus.google.com for my company name and found there are 5 additional Google+ pages with the same company name. Only one of them is a verified local page.

    My questions are:
    Can I delete the other 4 pages? And if so will they affect the brand page?
    If I merge our original brand page with the verified page, will we loose all the updates?

    • Mike Blumenthal says:

      I saw six pages, not five. I see that you converted the brand page to a local page. And now have 2 active local pages. It is hard to get rid of local pages but if you truly are not a local business you can contact Google support and they can help you get rid of it. Although at this point, since it became your main page I am not sure I would.

  • PD says:

    Mike, big thanks for this post. Lots of help and enabled to us to quickly sort a problem we’ve been trying to fix for a few months. Heres hoping the single G+ stream for multiple localities is in the pipe line!

  • Konstantin says:

    Mike, I’ve connected a brand page and a local page but it was a mistake for business. Is there any way to disconnect them and roll back to having a brand page with all it’s features back?


    • Mike Blumenthal says:

      The process should be able to be reversed.

      • Angela says:

        @Mike: How can I reverse the process?

        • Mike Blumenthal says:

          @angela. Just do the same thing over again. It can work between any verified and non verified pages

        • Angela says:

          Okay, connecting to a non verified page will work. But my brand page changes because of the connecting to a place to a local page. How do I change that “new” local page (without connection to a place) again to a brand page with all its followers and content?

        • Mike Blumenthal says:

          Firstly I can think of very fewe (actually none) good reasons to do so as a Local page with lots of followers will show more than a brand page with lots of followers. And it will show on both local and national searches if it has enough authority.

          That being said if you insist.

          You need to have two pages in your account of which you are the owner. A verified local page and a brand page.

          Which once you have done the above noted in the article you should have.

          If you don’t then create a new brand page. Then you can transfer the local verification to that new brand page and the remaining page becomes the brand page.

          If Google thinks that you really are a local business then they will not delete the local page. It will stay there whether you manage it or not. If you are an internet only company and do no business at the location mentioned in the listing you can call Google to remove the listing.

    • Angela says:

      @Konstantin: I have the same problem.
      Did a reverse to your brand page work?

  • Amar says:

    Thanks a lot. You just made a lot hard job a child play. All our reviews are saved. In the era of technology, if Google is God then you are the angel.

  • Dan says:

    Hi Mike,

    I’m an owner on both Google Local and Google+ page. I go into the Google Local settings but when I click on the “Connect a Different Page” button, it says “You don’t have any non-local pages.”

    Any idea what’s going on?

    Google Local = https://plus.google.com/100560987088836728262
    Google+ = https://plus.google.com/106103797441696521703/posts


  • Dan says:

    That’s what I thought the problem was so I verified both pages. It does show under the managers tab that I’m the “owner” for Google Local and for Google+

    • Mike Blumenthal says:

      Sounds like a call to support. Either you are wrong or Google is. Sounds like Google and if that is the case then they need to fix it.

  • Dan says:

    Alright, I’ll see if I can reach Google Support.

    Thanks Mike

    • Lucie Hankey says:

      Hi Dan,
      I am wondering if you got any resolution on this, as I seem to be having the same problem. Including that one of my pages now has a header saying Not Showing This Page As It Is a Duplicate. Own both pages, but get prompt saying don’t own any non-local pages.

  • Bruce says:

    Hi Mike,

    Thanks for the article. The button to connect to a different page does not appear on my page. What can I do?


    • Mike Blumenthal says:

      make sure you are the owner of both pages with the same account. Then contact Google support.

  • Bruce says:

    Thanks for the quick reply Mike. We are the owners with same account. I will contact Google and will update you with their reply.

  • Jannette says:

    Hi – thanks for this article. I need advice on what to do – our client has a G+ business page that they’ve been posting to. They just moved to new HQ location. Should I create a G+ local page for the new address? Will it be treated as a dup of the business page? I’m not sure if I would want to merge the new local page with the existing business page, because of the loss of the Story and Links section. (Note: the company has many local branches, each of them has their own G+ local page, except the headquarters). Any recommendations?

    Seems like these problems arise when G+ is trying to provide a business showcase page, a social network, a review site and a maps listing all at the same time and can’t decide how they want to implement it!

  • Anuj Kumar says:

    Mike – Excellent Post Google+ is designated for businesses. It includes basic information about who you are, what you do, as well as a photo, Google+ activity and posts can and does show up in search engine results and getting lots of +1s can also assist in this process.

  • Mike Blumenthal says:

    I assume when you say “business page” you are referring to a “brand page”? A business can have as many “brand pages” as they want without Google seeing them as duplicates the difficulty is making the brand page achieve any status in that regard.

    There really is little difference between a brand page and a local page other than the formatting on the about page and the verification process. I personally would use a Local Page if you are eligible instead of the Brand page as it is seen on the main search page more. I put little stock in the about page as it is so infrequently visited. I figure that the more a knowledge graph is seen on the front page of Google the better.

    That is however my opinion and I suppose one could argue the issue differently. In the end it is likely that Google will auto create a local page for the business. At which time you would have two pages.

  • Fred says:

    “Connect to a different page” do not show in verified page,
    instead I have “This page is connected to Google Maps.”

    anybody will know why I don t have the option showing in setting?

    • Mike Blumenthal says:

      That usually indicates that you are not the owner of the page OR there isn’t another page in that account to which to attach.

  • Jeroen says:


    Does anyone know if I can convert a “business” page to a personal profile?
    I have my personal account, but I also have a page (see link) about my family. Now Google sees this as a business, but I would like it to be a separate profile. I managed to create a gmail address for it but that is as far as I could get.
    Can anyone help me?

  • Greg says:

    Mike, thank you for this article. I followed the directions and was able to push our local page over to the pre-existing brand page. We had a “See Inside” virtual tour and many photos that successfully migrated to the brand page. The only things that did not migrate were some reviews and our responses. So we will have to re-respond and work on building up some more reviews.

    The worst part though is we lost our local positioning…the map insertion no longer appears for our brand searches and we don’t appear in map results for non-brand searches where we did previously. I assume if we build up some more reviews that will help. My intuition says there was some history and authority to the previous local page that did not transfer over. But if I’m lucky maybe a few reviews and local activity on the Brand page will shake that old authority loose in this new “location” for the local content. I’d love to hear your thoughts on this.

    • Mike Blumenthal says:

      The review should have come over and the fact that they didn’t implies that something went wrong with the transfer. I would immediately contact Google support and see if they can locate them. They might return on their own but they might not and their loss might imply that things didn’t go as planned.

      Is possible that there are now two listings in the index?

  • Leta says:

    We need help with an issue. we are verified as a LOCAL business location. We need to change it to something that’s more online/vendor based. All of our business involves shipping across the country. We do not want our business to list an address as we only have a PO box, and we need to be setup as a “brand page. Could I please get help with this? Can this be changed? 

    • Mike Blumenthal says:

      I am not sure why showing your address is a problem but you can simply go and set up a brand page in addition to your local page. Google has no restrictions on how many brand pages you can have.

      If you do not want a local listing at all then you need to call Google support and explain to them that you are an online company and do no local business and ask them to convert your local page to a brand page and to remove your listing from the index.

    • Mary Bowling says:

      Leta, You can create a brand page in your account and then delete your local page.

      • Mike Blumenthal says:

        Although if you delete the Plus page the non verified Local page will continue to exist in the Maps index and would still show just without images. The best bet on deletion is to contact Google support and let them know that you are an online business only.

  • Bob Miller says:

    We come up #1 for our search term on Maps for https://plus.google.com/103812358663305755425/about But it is not verified and has 15 reviews. We have a brand page https://plus.google.com/+Bailall/. We havent bothered to either verify or merge these 2 pages because we like the #1 position and concerned that any change would then affect our position. On the other hand, we want to conform to what Google is looking for by either doing the verification and merge, or both. What do you suggest?

    • Mike Blumenthal says:

      You can’t merge a brand and a Local page. You can only transfer local verification between the two.

      It makes sense for you to verify the Local page, add some eye candy, make sure that you have the correct categories and a killer description and good photos.

      Whether you transfer the local verification to your brand page is a tactic allowed by Google but neither encouraged nor discouraged. It has to do with what is best for you. To read my thoughts on whether you want a brand or local page or both see this post.

  • Dan says:

    Thanks for the article Mike. Just to be clear, based on your instructions.
    Currently I don’t have a local page just a brand page. So if I understand your instructions, the first thing that would have to be done is to create and then verify a local page. Then with that done the process can be picked up at the appropriate point. I was hoping that there might be a way to put a check in a box that takes a brand page to a local page. But am I understanding correctly? Have to create a local page if one does not already exist?

  • Bhushan says:

    Hi Team, got a query regarding Google Plus. Suppose I run a Brand page and add few users to my circle, will those users be able to see the brand posts even though if they are not following the brand page?

  • Naresh says:

    Hi Mike,

    Thanks for sharing the information.

    One question is blowing my mind.. i.e I have one Google Plus business page, having 45+ reviews on it. Is it possible to display Google Plus page reviews in Google search results? Or It will display automatically in search results.

  • Pietro says:

    Hi Mike,

    Thank You for your Post.

    We have a business with severall Locations and all of them got an own G+ Local Site.
    Is there still no G+ Stream which allows to manage all the Sites from one point/stream?

    If so, do You know if with “G+ Friends and Me” I could post and automatically repost on the other Sites? Or is there another way to do that?

    Thank You in advance, and even if it is almost two weeks past,

    good Start for the new Year!

    Best Regards from


  • Mike Blumenthal says:


    Google still does not provide a way to manage the many local sites with a single social stream.

    You can try Hootsuite. And here is a list of companies that have access to the G+ social Api: http://www.google.com/+/brands/3rdpartytools.html

  • Nick says:

    Hey Mike,

    What do I do about 2 locations duplicate locations that have been verified in Google +?
    How do I see which one to keep? Insights?


    • Mike Blumenthal says:

      Assuming you have control over both, I would pick the one that ranks the highest and call support to have the other merged into it.

  • Robin Moody says:

    Hi Mike,
    Great article. You have pretty much laid it all out, but was wondering if you could weigh in on my situation.

    Have a client with 2 companies. Each site/company has a Local+ Biz Listing and a Brand Page. Content was cross posted to both listings but stopped 3 months ago. Now the views have dropped dramatically from the Brand page but have increased on the Local page which is tied to the map listing.

    1) Do you think there is a disadvantage to just start posting again only to the Local listing and essentially ignoring the old brand page? Basically not merging them?
    I noticed that one site (TeamA) has a verified brand and verified local and the other (TeamB) has a verified local and non verified brand.

    2) I noticed that the Brand pages have their Youtube channels attached to them. If I start to posting to Local page only should I transfer this channel or will I need support to do this? I think I have only seen Youtube channel pages on Local pages where I got support involved.

    3)After reading your article I wonder if you saying that the merging creates a super Local page with youtube channel already integrated?

    Gah, tired of this yet?

    Appreciate your input, you have a ton of insight how this stuff transfers.

  • Mike Blumenthal says:

    Without looking at specifics it is very difficult to comment with any assurance.

    1) That being said, for most companies a local page is really the best way to get in from of most customers whether local or national. And having just the local page is all you need. There are exceptions but generally one local page does the trick.

    2)You will need YouTube support to transfer the channels over to the local pages. Or…

    3)There is no merging. You can transfer the heart of local data and verification from a local page to a brand page. The brand page then becomes the local page. If you did that it would avoid #2. At the end of the trasnfer, the likes and followers would stay with the original page… ie the brand page that became the local page would have the same followers as the brand page did.

  • Drew says:

    Hi Mike,

    We followed your guidance on merging the pages. However, since doing so our posts are no longer being indexed.

    The google api tool no longer recognizes the posts:
    https://developers.google.com/apis-explorer/#p/plus/v1/plus.activities.list?userId=%252B%5B NAME OF SITE ]&collection=public&_h=1&

    Any suggestions would be appreciated.


    • Mike Blumenthal says:

      It isn’t clear to me whether you are referring to posts on your (new) local page (previous brand page) or the (new) brand page (previous local page).

      Also you don’t indicate how long ago you made the conversion.

      If it has been more than 10-15 days and it’s still not indexing AND its on the (new) local page I would call google support.

      My guess is that it might resolve over time.

  • Linda says:

    Hi Mike, Thanks for your helpful article!

    I am having the issue, but instead with a 2 verified local pages. One, created by Google, is not built out at all, but the one created by me has a lot of reviews, etc (however, it is a local page, not a branded page).

    Is there anyway to apply the same principle to my situation, or do I just need to revert to your previous article, “How Do I Merge My Google + Pages? Usually You Can’t, Now What?”

    Thank you!!

    • Mike Blumenthal says:

      No the same principal does not apply to duplicate local pages.

      When you say that Google created a verified page… that makes no sense. Google will add a local page but not verify it. So with the page is not verified or someone else has verified it.

      If the former you can report the duplicate page via report a problem or by calling support.

      If it is the latter, it becomes more difficult and you would need to call support and see what they say.

      • Linda says:

        Sorry for the confusion. You’re right: Google created the page and I did verify it. I also have a page I created, but it is not a branded page. For example, when I tried to follow the instructions to link the Google created page to my other page it says “You don’t own any non-local pages.”

  • Vicky says:

    Hi Mike,
    Can you help me. I want to make my cover page on Google business & +Page our location map do you know how to do this?

  • Jamie says:

    Something I’m curious about, can you reverse this? Say if your business expands and you become a relatively large brand, can you reverse this process, going from a local page to an actual brand page?

    • Mike Blumenthal says:

      You could but it would likely lead to a loss of traffic not an increase.

      • Tom Smith says:


        You are definitely on top of Google Local. This may be a little off topic. I hope you can help. I just Googled a keyword “Fredericksburg Homes for Sale”. Only one local listing with map pops up on the right half side of the page of results. This seems to be organic and not paid. How did they do that?

        • Mike Blumenthal says:

          Yes it is what is known as a Local One Pack. It is hard to be specific in “how he did this” without digging pretty deeply but his website is the only truly local website within the top 7 organic results.. that means he has optimized both his organic and local presence very well.

  • nathan says:

    I am still a little confused, could someone please explain where my non local page actually is?

    • Mike Blumenthal says:

      If it is a brand page, it can be found by searching People and Pages on G+. For example this search on Barbara Oliver & Co Jewelry returns her local page, her personal page, a brand page AND an orpan page.

  • Just used these instructions today to merge my two Google+ pages. Thank you so much for taking the time to post this!

  • cicek says:

    Thank you so much. I’ve been trying to find it. Worked 🙂

  • Alberto says:

    That worked for my page! Thank you so much!!

  • Rachel says:

    We have several of these pages (business with 5 different locations). But is there any way to change the URL from just a bunch of numbers? Our main static page has links/custom URL but is there not a way to create a custom URL for each of these “merged” locations??

  • Chikmagalur says:

    Thank you very much. This article helped me to overcome lot of confusion on Google pages and Google local business. Can we merge two business pages into one?

  • fayaz says:

    Hi Mike,

    i have one brand page and location page, brand page doesn’t contains any details than the location page, is it ok to delete the brand page and keep the location or i need to keep both, where i can find the brand page details, sorry for my bad english…….

  • Michael Harper says:

    Hi Mike

    Just followed your clear and useful instructions on this page and successfully moved my old brand page to my verified business on Google.

    Thanks so much!

    Kind regards


  • H. Mike says:

    Hi, I did notice the Brand Page recently with all of the changes to Google My Business. Previously we focused on our Google+ Local pages (because we didn’t have a Brand Page) – we have one for each of our four locations. Customers posted reviews to those. Unfortunately since those are local listings, it doesn’t help us with Google AdWords when advertising – we can’t get a star rating to show there because our reviews are under the local pages. Some review sites are non-localized and Google aggregates their reviews and allow you to have a star rating display in your AdWords ads as a result (Trustpilot, eKomi, etc).

    Now my question – I just noticed that the Brand Page has a Reviews tab as well. I wasn’t aware of that before and I thought it was just for the local pages. If we had reviews there, would that enable the star rating in an AdWords ad? Does Google include that as a place where they aggregate from? If so, is there a way to move our reviews to the Brand Page? I’m not sure we’d want to since we’d be trading some local search benefit with the star ratings for some non-localized advertising benefit.

    Thanks for any help

    • Mike Blumenthal says:

      @Hiking Mike
      No that reviews tab is for reviews that the brand page has left, not received.

      Google does show their local review stars in adwords if you localize the ad, have more than X number of reviews, greater than 3.5 rating and show in the first or second spot.

  • Ariane says:

    Hi Mike,

    Thanks Mike, this article is great and easy to understand! I have two questions: 1- Do you know if we can reverse this action? I did it in the past when asked by Google when I didn’t know the difference between local and brand pages. My brand page is now associated with one of my local pages, and I don’t want that. 2- Is it true that a brand page won’t appear in the search results? Shall I post everything on each one of my local pages? Many thanks!

    • Mike Blumenthal says:

      You can do it in reverse.

      It is true that brand pages do not show in results.

      The local page does show in search results.

      But…. G+ postings ONLY show in G+ whether brand or local and have very little chance of showing any place else. So the real question is: Why are you posting to G+?

  • Emily says:

    Just realized today we have 3 G+ pages (plus a Google My Business). I’m not seeing step 3 under the “Profile” section on any of these:
    At the bottom of the profile section it will say “This page is connected to Google Maps and a new option button will appear: Connect to a different page.

    Our 3 pages are:

    And Google My Business

    How do we connect them?

    • Emily says:

      OK. Just found the “Connect a different page” option on my “Google My Business” page. However, when I clicked on that option, the popup box said “You don’t own any non-local pages” even though I’m logged into the other 3 listed above. Do you recommend deleting the others?

  • Kat says:

    Thank you so much for this. After I discovered Google had set up a second Google+ page for me without asking and then a Google rep on the phone told me ‘it’s not possible to merge the two pages’ I was tearing my hair out (par for the course for trying to deal with the Google maze). Your article was clear and the instructions worked – a rare experience. God bless you, and that comes from an Atheist.

  • Simon says:

    I have only just started and created a verified local page.

    Should I still create a brand page or is there no advantage to that now?

    • Mike Blumenthal says:

      A verified Local Page is all you need and you will find no benefit from a brand page.

      • Thanks Mike, that was the answer I was looking for 🙂

        That is strange tho’ that they are keeping Brand pages alive. It further creates confusion. Particularly for businesses that aren’t stores or boutique such as a software company which often don’t see themselves as a “local business.”

  • I cannot connect my Google+ page to my Google Business. This is not an option and I cannot find a solution. Google Business Settings > Profile: “Click Connect a different page.” Any idea why?

    • Mike Blumenthal says:

      If you are not seeing the option it usually means that you are not the “owner” for both pages but are the manager of one.

  • Cathy taylor says:

    I still think google friend connect is much better, at least I’m able to see followers who follow me and how many of them. But Google plus is complicated, and I can’t see anyone following me at all!

  • I am starting an online business from home and I didn’t want to put my home address on there. Usually when Google has experimented with social services in the past, such as Google Buzz and Google Wave, it has done so in a tangential way that does not threaten core functionality. With Google+, the gamble is to make social the center of all search activity, and yet the full realization of a social context for Google’s local search tools has yet to appear. To add a Google+ Company Page to Hootsuite you will need to log-in to the Google+ Profile that created the Page. Verified pages will get priority in search ranking over non-verified pages, so this is the best way to protect your brand. I had set up a personal Google+ page for my business and completed the authorship. To clarify, entering a location is not a mandatory step when creating a Google+ Page. I don’t seem to be able to add a tagline though – has this feature been removed? New features include the ability to create customized pages and share files. Here are some of the most commonly used local search terms and definitions, so you can sound like a Pro! Google Maps – Find local businesses, view maps and get driving directions in Google. This can be done by providing brand support to your local partners, giving them . Without an address, the business page will not be verified and will not be public. Would you be able to reach out to us at @Hootsuite_help so that we can create a ticket for you? The Google Pigeon update has reinforced that global brands must rethink their. When I follow the prompts to set up my social media accounts, it wants me to create a Google+ account. If you have been using other social networks in favor of Google Plus, your business could be missing out on some very important benefits. We’ve come up with a list of guidelines for local businesses to maintain high quality. But can you tell how can i build audience and followers for newly created google plus page to increase reach of my posts? Google allows only one listing per location, and intentional or accidental violation. Setting up both a local business page and a brand page for your business will allow. I’m very excited about this, especially since I’m in Norway and not many businesses. Considering how important the page this links goes to has now become, I recommend taking. The advent of Google+ Local pages essentially Read the rest of this entry ». The recent announcement by Google that G+ is now heavily integrated into Google search makes it all the more important that you optimize your page and start your involvement on Google+. I run an online business from home and I didn’t want to put my home address on there. Chat with her about content marketing, digital strategy, and cooking without dairy. Unless you’ve set up a local business page, Google+ allows you to place a subtitle or tag line under your brand name. Brands, organizations, artists, and other online-only businesses aren’t eligible for. While Google+ has a smaller user base than some other networks, it’s users tend to be active and engaged. Before creating your Business Page, you’ll be prompted to select your business type. Then when you create content, post it to your page and point your profile followers to the. Just wondering if there is a way to set up a google+ account using a non-gmail email account.

  • Tung Nguyen says:

    Thanks for the post. Actually, last year I successfully converted 1 brand page to a local page but at this very moment, Google seemed to hide that option “connect to another page”. I think you should consider update your post to reflect that change. FYI, I am a sole owner of both brand page and a local page (Google verified).

  • Is there a way to verify the website for a page that has been merged? Before I deleted the backup page, I noticed that it did allow for a verification through webmaster tools. The business is a verified business, but I want the check mark next to the URL as well.

    I see a box in the about the section that says Link Your Website, but it does not do anything.

  • Perry says:

    Hi Everyone

    Thanks for your blog post to provide us a good information. I am just wondering that if any body can help me how merge 2 google business pages if we move all business to one single location and what about the followers who follow our google plus page.


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