Google Adding Stars to Review Snippets
Joy Hawkins

Tom Waddington recently tweeted that Google is showing star ratings now in the review snippets section of the Knowledge Panel.

Here is a before and after screenshot that shows how this compares with what used to show up.

This is definitely a good change for those businesses like the example above (who have positive snippets) but could be problematic for businesses that have less-than-pleasant reviews being featured like Google’s head office:

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Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.