Tom Waddington recently tweeted that Google is showing star ratings now in the review snippets section of the Knowledge Panel.
First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn
— Tom Waddington (@tomwaddington8) February 3, 2021
Here is a before and after screenshot that shows how this compares with what used to show up.
This is definitely a good change for those businesses like the example above (who have positive snippets) but could be problematic for businesses that have less-than-pleasant reviews being featured like Google’s head office:
- Possible Ranking Update on February 24, 2021 - February 26, 2021
- Google Adding Stars to Review Snippets - February 3, 2021
- Google is Testing Opening Dates in the Local Packs - January 25, 2021