Why Your Local SEO Rankings Dropped (And How To Fix It)
Date & Time: August 20, 2025 - 2:00 PM ET
Duration: 1 Hour
Speaker: Elizabeth Rule & Joy Hawkins
If your Google Business Profile suddenly dropped in rankings, you're not alone โ and you're not powerless. In this tactical, live webinar, we show you exactly how to analyze local SEO ranking drops.
Can't make it to the live show?
Register anyway!ย
OnDemand video will be available at the same watch URL directly after the event!

๐ Learn how to:
- Use Geogrid reports to spot ranking shifts
- Identify if itโs just your business or an algorithm-wide issue
- Detect keyword-specific drops
- Troubleshoot mobile vs. desktop ranking differences
Having problems with registration? Contact Carrie at online@localu.org
About Our Speakers:

Elizabeth Rule
Local SEO Analyst, Account Manager, GBP Product Expert
Sterling Sky
Elizabeth has been working in digital marketing and website management since 2015, she’s been laser-focused on local SEO since 2018. After honing her skills at several local agencies, she joined the Dream Team at Sterling Sky in 2021.
A Writing, Literature, and Publishing graduate from Emerson College, Elizabeth has a passion for writing and loves partnering with local businesses to boost their website’s authority and expertise with compelling content. She has written for top SEO publications, including Search Engine Land and BrightLocal.
Elizabeth volunteers her time on the Google Business Profile Community Forum as a Platinum Product Expert, helping business owners resolve complex GBP issues. She’s also a familiar face on the Local Search Forum where she guides Local SEOs and business owners on best practices to increase visibility in local search and maps. Her expertise and dedication earned her a spot as one of BrightLocal Rising Stars of Local SEO in 2023. She is also a faculty member and speaker at LocalU SEO Conference.
