Video: Local U Advanced Sponsor Series – Mark Sullivan on Local Call Tracking
Mike Blumenthal


LocalU Advanced takes a deep dive into the nuts and bolts of the bleeding edge of local search. Our upcoming LocalU Advanced takes place the night of October 20th and all day on October 21st. To give you a sense of the topics we will be covering, we will be interviewing some of the speakers and sponsors that will be there. We take great pride and time in picking our sponsors and have a high bar as to whom we will accept. This year we have three; CallRail, BrightLocal and Whitespark. We chose them as sponsored because we use their products and trust their place in our industry. And because they will add to LocalU Advanced.

Mark Sullivan has been in the local space for many years with lots of hands on experience creating call tracking campaigns for business. He is now Director of Partnerships at CallRail.

Call tracking can be incredibly helpful in understanding how you acquired and retained your customers and yet it can be devilishly hard to get right. If you and your team are thinking of implementing for your local campaign, you need to come to LocalU Advanced Nola to see what’s new in these areas.

In this sixth interview of our speaker series with myself and Mark Sullivan, we cover some of the issues and benefits in using call tracking in local. Don’t miss this video or a chance to interact with Mark at Local U. But if you are planning on coming to Local U Advanced then you should sign up soon as the Early Bird discount ends on October 7th. Don’t lose out on your chance to save.