Video: Local U Advanced Speaker Series – Cindy Krum on the Latest Trends in the Local Mobile Space
Mike Blumenthal

LocalU Advanced takes a deep dive into the nuts and bolts of the bleeding edge of local search. Our upcoming LocalU Advanced takes place the night of October 20th and all day October 21st. To give you a sense of the topics we will be covering, we will be interviewing some of the speakers that will be there.

Cindy Krum is CEO and Founder of MobileMoxie, a mobile SEO consulting firm and a tools provider. She’s a thought leader in the search industry, and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which is the first book to explain mobile SEO and gets 4.5 out of 5 stars on Amazon. Although more important than that is that she gets 5 out of 5 stars wherever she speaks. And we are lucky to have her speaking at Local U Advanced this year. Not once, but twice. In her keynote, Digital Marketing & The Age of Artificial Intelligence, Learning Algorithms & APIs, she provides insights and a compelling way to understand and assess the mobile web of now and the mobile web of the future.

Cindy works with many bleeding edge, top-notch, internationally recognized clients, assisting with mobile SEO, responsive design, mobile site migrations and site-speed optimization. In her second talk at LocalU Advanced Nola she will teach on what you need to know to improve your brand’s mobile representation in your core locations, understand what influences local mobile rankings — in and out of map results — and how you can make the most of your brand’s presence there. Whether you are an agency or an enterprise SEO, you are guaranteed to learn alot.

In this fourth interview of our speaker series with myself and Cindy, we discuss the emerging trends in local mobile search, Google’s approach to data and control, conversational- and text-based assistants and commerce and what leading edge technologies we should all be thinking about.