Local Search

Video: Local Search Ranking Factor Survey Interview with David Mihm & Darren Shaw

By January 16, 2017 2 Comments

The baton has been passed. A new era begins as Darren Shaw of Whitespark takes over the 2017 Local Search Ranking Factor Study from David Mihm. The details will be announced at Day One of the Local U Advanced/MozCon Local two-day event in Seattle. In anticipation of Darren’s keynote, we interviewed him and David about the past, present and future of the Ranking Factor Study.

Get a preview here and then join us in Seattle for two days of local geeking out with Local U & MozCon. The conference is Feb. 27-28 in Seattle and it should be an incredible learning event. If you are a member of either Moz or the Local U forums you can save as much as $450. Sign up here.

Join me as I interview both David and Darren as they look at the survey in the context of our industry and the constantly changing landscape in which we are working.

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  • Ardie Cash says:

    Hi Mike, David and Darren;
    I am a big fan and have been following you all for a few years now.
    I think your comment on working towards getting just a handful of the most important citations is a bit off. The reason being we have found that having more tier (1,2,3) citations for a local small business who has little competition is good enough for ranking. Even for a newer website. So, I believe getting a complete set of proper citations and cleanup would be good for a small business and specially if it is new website.

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