Last week in local 11/27/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Nov. 27th. This week features Mary Bowling & Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
SIINDA, the Search and Information Industry Association has called for an urgent review of the E-privacy regulation which threatens to jeopardise the livelihoods of small businesses and sole traders across Europe and which will see a shift in the applicable rules for subscribers’ inclusion in business directories as they will now have to get users’ consent to be listed and this would apply for every search function. With no clear distinction between private individuals and those acting in a business capacity SME’s run the risk of being delisted by default and kicked out of any online listings.
They paid then, then tracked them down to physically sign a non-disclosure agreement. It was all good until it came out, almost a year later. Hmm…
Uber is not alone in abusing privacy. Ooops, Google said, we planned on ending this at the end of November anyways.
What is emerging is a more nuanced view of the recent retail & mall failures. Forward-thinking competitors are finding creative ways to succeed—and be what Amazon can never be.
A tactical look at the new Facebook Local app and how a restaurant might take advantage of its utility. FB was brilliant in using events to bootstrap local. Is the game finally afoot?
Something I have been preaching for some time… you need to be in touch with your customers directly NOT just listen on social media.
Join Darren Shaw and Nyagoslav Zhekov as we discuss the ins and outs of citations in 2017/
Exactly what and why is not clear but a lot was taken down. Perhaps a fresh start?
Expands on Net Promoter Score, a measure of customer loyalty. NPS is a single number and based on a small sample of a business’ customers. “Passives” are ignored and they have a lot of information about why their experience with your business was good but not great.
” …NPS should be measured with a customer satisfaction score (CSAT), an overall satisfaction score (OSAT), a (customer) effort score and a customer lifetime value. These scores, together with NPS, provide a more holistic understanding of the customer experience.”
David and Mike at StreetFight: discussion of the need for local brands to create their own brand loyalty among local customers as Google expands its footprint in Local Search Services. Businesses that are now Google partners could easily get squeezed out as Google learns how to copy what they do.
Andy Simpson tells us how to use a Chrome extension to see SERPs that are more locally accurate:
Extension available here: