Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search.
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Mike’s Links
- J.C. Penney’s deal with Simon and Brookfield is almost done, but its retail struggles aren’t
- Food delivery has potential blockbuster new entrant: Lyft
- Chipotle to open digital-only restaurant
- ‘Simple Search’ extension turns back the clock on Google
- Timing for bringing page experience to Google Search
- Tripadvisor warns users over Thai hotel that sued guest for bad review
- SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon) | Practical Ecommerce
- Google Q&A Max Answer Length
Mary’s Links
- Claire’s Complete Guide to UTM Tagging for GMB
with *NEW* Surfaces Across Google Tagging - Postamatic – Google Workspace Marketplace
Carrie’s Links
- Google Review Issue – New Reviews Not Posting – GatherUp Blog
- Will adding a secondary category that requires a physical location trigger re-verification for main service based category? – via ABran in the Local Search Forum
- Blogging for Local Biz – worth it? – Local Search Forum
- LocalU Advanced Was Last Week – discussion, Recap, When youc an buy the on demand access
