Join Local U for the next public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending March 13th, 2017.
This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Let us know what you think. Welcome to Last Week in Local!
Mary’s links:
The 2017 Local SEO Forecast: 10 Predictions According to Mozzers
Local Search Predictions from Mozzers
MarketingBitz | Webinars
Local Search association has some free webinars that you might find interesting – things like HOW TO INCREASE REPEAT BUSINESS WITH EMAIL MARKETING by Jack Jostas of Boulder
Checking Local Search Ranking Without Driving Around Town
Localnology tells us how to use Chrome extensions to spoof location
Proximity to Searcher is the New #1 Local Search Ranking Factor
Darren Shaw and 2017 Local Search Ranking Factors
Accident Map – Data, visualization, analysis
NetMidas is creating interactive maps with publicly available data as link bait.
The Ridiculous Hidden Power of Local Reviews: Umpteen Ways to Use Them to Get More Business | LocalVisibilitySystem.com
Phil Rosek gives us some things to think about regarding reviews and how you can use them to get more business
How Does Google Determine the Authority of Local Entities?
David Mihm and Mike Blumenthal discuss the authority of local entities on Streetfight
Mike’s links:
Mossberg: TV is changing, but not fast enough – The Verge
I wrote in 2008 that TV was the ultimate local medium when I first saw Apple TV. But that path has not yet come to fruition. Mossberg lays out what it could be and why it hasn’t gotten there yet.
One of Facebook Messenger’s first retail partners has ditched it as a notification tool – Recode
Drop it like it’s bot: Brands have cooled on chatbots – Digiday
Voice and the uncanny valley of AI — Benedict Evans
There’s a set of contradictions here, I think. Voice UIs look, conceptually, like much more unrestricted and general purpose interfaces than a smartphone, but they’re actually narrower and more single-purpose. They look like less friction than pulling out your phone, unlocking it, loading an app and so on, and they are – but only if you’ve shifted your mental model. They look like the future beyond smartphones, but in their (necessarily) closed, locked-down nature they also look a lot like feature phones or carrier decks. And they’re a platform, but one that might get worse the bigger the developer ecosystem
MCX sells one-time Apple Pay challenger CurrentC to JPMorgan Chase
The final shovel of dirt on the funeral of the CurrentC consortium
When a loyalty card member taps the iPhone at a physical checkout counter, the Urban Airship-managed loyalty card for a given brand — such as that retailer — is shown in Apple Pay, along with the payment method, such as the chosen credit card. The tap confirms the payment and adds loyalty rewards to the card.
If the user isn’t a member, a pre-populated form is shown. Individual fields can be modified if needed, and the user taps on the register a second time to enroll. This generates a loyalty card, which is added to the Wallet.
The brand can remotely update the loyalty card, send notifications to the phone about new promotions or upcoming expirations, change the graphics or links in the cards of targeted users, and enable the loyalty card to automatically show on the phone’s screen when entering a specific geolocated zone.
In other words, the brand can publish to its cards inside the user’s phone and bring them to the screen when so desired.
Millennials buy more clothes on Amazon than any other website
Mike Dudas noted on Twitter that when he recommended places to a friend, Facebook auto-generated local listing data for the conversation:
How to use Google Tag Manager to show your clients results
Google Tag Manager snippet must be placed on every page of your website
Final Curtain Call – MapMaker Closing March 31 | Understanding Google My Business & Local Search
Moderation of Business Listing Changes Now Available to Level 5 Local Guides
MobileMoxie Mobile Search Simulator
The Difference-Making Local Ranking Factor of 2020 – Tidings
