Video: Last Week in Local June 26, 2017
Mike Blumenthal

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending June 26th, 2017. This week featuring Mary Bowling and Mike Blumenthal.

This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

Let us know what you think. Welcome to Last Week in Local!

Our weekly discussions are also now available as a podcast as well.


Mary’s Links

Stephanie Miles discusses: What Happens to Local Data When Physical Stores Close

If you’re involved with big brands, make sure you manage store closings to prevent shopper frustration.

Greg Gifford gives us a recap of SMX Advanced’d Mobile-First Session

How to do a mobile first audit, with the deck of do’s and don’ts from Leslie To and quotes from Gary Illyes including this one on tabbed content: “Illyes pointed out that while the current algorithm devalues content that’s hidden behind “read more” links or accordion tabs, Google understands the constraints of screen real estate on mobile devices. Once the Mobile-First Index is released, content that’s hidden in this manner will still carry its full value.”

At LSA Insider: Local Assets Drive 85% of Consumer Impressions for Brands

Can China and the Internet Save American Small Business
Interesting ideas Jack Ma has about US SMB’s marketing to Chinese consumers via Alibaba’s TaoBao Marketplace.

Mike’s Links

Amazon’s New Customer

Best analysis of the Amazon purchase of Whole Foods.

Whole Foods: Customer, not Retailer

This is the key to understanding the purchase of Whole Foods: to the outside it may seem that Amazon is buying a retailer. The truth, though, is that Amazon is buying a customer — the first-and-best customer that will instantly bring its grocery efforts to scale.

Will allow Amazon to achieve scale and then use this local scale to take a piece of all food related transactions in a local market/ delivery, food wholesaling etc

Walmart tests automated kiosks where customers pick up online orders; firm trialling groceries in Oklahoma City, general products in five cities (Jack Money/Daily Oklahoman)

Thanks to Snapchat and Apple, QR Codes Could Finally Become Cool

Will QR Codes make a return and be successful this time?

Google’s job listings search is now open to all job search sites & developers

With Schema, now any business can get listings in Google’s new Job search engine.

What’s the best CMS for small business SEO? – Credo

WordPress and SquareSpace….

Reviews & other UGC more influential for consumers than search engines & ads

Photos, reviews and content

UGC helps increase consumer confidence to buy online. “Increases my purchasing confidence” was cited as the greatest influence of UGC. Close behind was “improves customer feedback.” But survey respondents also said that UGC helped create “more authentic shopping experiences” and was more interesting than content generated by brands themselves.

Why Won’t Happy Customers Write A Review?

A number of reasons…

Google Posts Rolling Out WorldWide

Google Posts are now open for every small business.

Making Sense of Posts in Google’s SMB Product Portfolio

David Mihm thinks the product is doomed. I am more hopeful. At least enough to bet a beer.

GMB – New Posts Feature – Bulk editing multiple lo… – The Google Advertiser Community – 1159483

Clearly Google is thinking beyond just the small business for Posts and have made available a sign up for Multi Location retailers to test…..

Posts for large multi-location businesses

…. and here’s the form if you want to sign up to become a test user to try using posts in a multi-location world.

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