Video: Last Week in Local July 31
Mike Blumenthal

Last week in local 7/31

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending July 31st, 2017. This week featuring Mary Bowling and Mike Blumenthal.

This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach outand send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

Let us know what you think. Welcome to Last Week in Local!

Our weekly discussions are also now available as a podcast as well.


Mary’s Links

Google’s new program to track shoppers sparks a federal privacy complaint

Offline tracking privacy problems for Google

Google also would not disclose which companies were providing it with the transaction records. When asked if users had consented to having their credit and debit transactions shared, Google would not specifically say. The company replied it requires that its unnamed partners have “the rights necessary” to use this data.”

Reviews & other UGC more influential for consumers than search engines & ads

UGC is more influential than ads according to a Turn To according to a study broken down by Greg Sterling. “User-generated content (UGC) is defined here to include ratings, reviews, photos, videos, social posts and Q&A participation and it increases purchasing confidence.

How to Become a Local Search Expert: eBook Review

Sherry Bonelli’s review of Joy Hawkin’s Manual at Bright Local (PS, She likes it!)*

Google Adds Vacation Rentals to Hotel Search

Google adds a filter for vacation rentals to hotel search, but it still looks like you need to use the GDS to be included.

Building a Local Stack: The Rise of ‘SMB OS’

Michael Boland discusses  SMB OS opportunities. He uses as an example.

Mike’s Links

Exclusive: KKR nears deal to acquire WebMD – sources

KKR nears deal to acquire WebMD –

Question – Quora

How did Google map the whole country? Did they drive every road?

The Place of Newspapers in the Local Marketing Ecosystem

A look at where community newspapers fit in the mix. Can they shift from an advertising model to an agency model?

Consumers Less Satisfied With Search, Ads Worst Part Of Experience,

A trend? We shall see.

The Evolution of Local SERP Topography

A visual look at where local has been and where it is going.

Careful When Sleeping with Elephants – Are Google Websites a Threat to the Agency?

Google Websites is not a “blow your socks off” web building product. At least not by standards in the United States. That being said, should you as an agency worry?

Cool Google SMB Review Marketing Tool – GetFiveStars

This is a very cool service from Google. The product auto generates well designed posters based on actual review snippets extracted from a business’s actual reviews.

How Google Home Services can Affect You – by Dave Squires

A great look at the ins and outs of the expansion  of Google’s HSA program.

June 6 Google Local Ranking Update?

There is a new thread at the Local Search Forums discussing ranking changes in the local pack that started happening mid-June.

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