Video: Last Week In Local – January 23rd
Mike Blumenthal

Join Local U for our third public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending January 23rd, 2017.

This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

Let us know what you think. Welcome to Last Week in Local!


Mike’s Links

Uber to Pay $20 Million to Settle FTC Charges on Earnings Claims for Drivers

Uber Technologies Inc. agreed Thursday to pay $20 million to resolve Federal Trade Commission allegations that it misled drivers about potential earnings and vehicle financing.

The consumer protection agency alleged that Uber exaggerated the amount of money drivers typically could make in nearly 20 cities. It said Uber claimed that median annual driver income was more than $90,000 in New York, for example, and more than $74,000 in San Francisco.

Less than 10% of drivers in those areas made that much, the commission alleged.

Google’s former head of search joins Uber to lead its maps division – The Verge

Amit Singhal, the former Google engineer who helped perfect the search engine’s ranking algorithm, is joining Uber as senior vice president of engineering, the ride-hail company announced today.

Google Uses Its Search Engine to Hawk Its Products – WSJ

Ads for products sold by Google and its sister companies appeared in the most prominent spot in 91% of 25,000 recent searches related to such items. In 43% of the searches, the top two ads both were for Google-related products.

Apple released its next big thing and nobody noticed

It means Apple has something that no Android phone — or Windows laptop, for that matter — can match. It also opens the door for a world where people are always wearing their headphones, with Apple’s Siri only a tap away.

Apple’s competitor to the omnipresent Alexa is hiding in plain sight — in the iPhones and iPads that more than a billion people own and in the wireless headphones that Apple is so keen to push. In other words, the W1 brings together all the pieces of the Apple puzzle, from Siri to Beats to the iPhone, in a way that hasn’t been done before.

Google Maps will soon show parking availability at public locations – 9to5Google

TripAdvisor adds new enhanced listings features for hotels, restaurants

The company claims more than four million restaurant listings and 100 million reviews on the site. In the third quarter of 2016, TripAdvisor announced revenues of $421 million, roughly 17 percent of which is based on subscriptions. Total revenue for 2015 was $1.5 billion.

Google Local Shopping Ads Showing in Pack Style Layout | Understanding Google My Business & Local Search

Breakdown of Page 1 of Google’s Local Organic Search Results: Who Dominates? |

Safari iOS Adds Click to Call to Direct Search Answer | Understanding Google My Business & Local Search

Service hours 

Service hours are fairly new. It’s basically an additional set of hours (regular and special hours) on a given location. The data is extracted from the authority website of a given location. This basically means that a given location can have regular and special hours for their main business, and additional regular and special hours for a specific service they offer (based on category).

Mary’s Links

How Should You React to Negative Feedback? 13 Experienced Speakers Share Their Secrets gives 13 solid tips for responding to negative reviews. You will likely find it helpful in educating clients and new staff on the review process

Amazon is recruiting for its Australian team, as it prepares to transform the way we shop

Amazon is getting ready to go into Australia in a big way.

Localeze Announces Photo Upgrade in an Email

The Localeze team is consistently working to enhance the business information that our listing managers can communicate about their locations to our distribution partners. We are pleased to announce that listing managers can now provide photo URLs to help customers recognize your business.

Specifically, listing managers can identify:

  • Storefront Photos
  • Business Profile Photo
  • Social Media Cover Photo

Google Maps’ Explore recommendations come to desktop search results

The “Explore” feature we’re used to seeing on mobile is now showing on desktop, too.  The carousel has a prompt to “discover more places” . When you click on them you don’t go to a website, but to a Google card.

Alexa and Google Assistant have a problem: People aren’t sticking with voice apps they try

Of the 7000 apps for Echo, only 2-3% have decent adoption.

David Mihm: SEO Will Not Die in 2017 But Organic Competition Will Grow

David Mihm at LSA insider – “More organic optimization please”

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