Video: Last Week in Local Jan 8, 2018
Mike Blumenthal

Last week in local 1/8/2018

Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending January 8th. This week features David Mihm & Mike Blumenthal.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.


Will 2018 Be a Tipping Point for Voice?

What did SEOs earn in 2017? | BrightLocal’s Local Search Industry Survey

92% of SEO professionals feel optimistic that 2018 will be a positive year for SEO  and 73% of SEOs think that delivering results for clients will be harder in 2018

Alphabet’s Google is exploring a sale of restaurant reviewer Zagat, sources tell Reuters

There couldn’t be a more fitting nail in Marissa Mayer’s legacy than this….

Google Giving Less Weight to Reviews of Places You Stop Visiting?

An interesting patent that addresses the idea that a review would decline in value at Google over time

Local Search Association | 2018 Predictions for the Local Ecosystem

At the end of 2017 LSA asked publishers, marketing technology providers, agencies and advertisers to tell us what they expect in 2018 for location-based marketing and media. This document captures those predictions.

How Google AMP beat Facebook Instant Articles – Digiday

With AMP’s help, Google has overtaken Facebook as the top source of external traffic for publishers, according to web analytics firm Parsely. Parsely said Google now accounts for 42 percent of publishers’ external traffic.

Will AMP make it to local? Probably but according to this survey not just yet.

How to use Google Lens to identify objects on your Pixel smartphone

This will be a break out year for Augmented Reality. Google is leading the way with Google Lens being integrated into Assistant. This will likely have an impact on local sooner rather than later.

Video Deep Dive: Interview with Stephan Spencer – Featured Snippets – Local University

Ever wonder about how to go about getting to “Position Zero” (ie an answer box)? Join us for this great conversation with Stephan Spencer.

Videos Finally Come to Google My Business – Sterling Sky Inc

This feature has been on the Android consumer side of Maps since August and it is just now showing up in some Google My Business Dashboards.

The Expert’s Guide to Local SEO – January Updates – Local University

Lots of great updates to Joy’s great guide.

The Ultimate Guide To Google Local Service Ads

A good summary of Local Service ads but an even more interesting Cost Per Acquisition (CPA) case study comparing Google Adwords with the new Local Service Ads…. and the winner is? Local Service Ads by a large margin.

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