Join Local U for our latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week.
This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week, strategic and tactical, that affect Local SEO & marketing.
Let us know what you think.
Welcome to Last Week in Local for the week ending February 2nd, 2017!
Links for the week ending 2/06/2071.
Visual Sitelink Ads
Philip Barnhart of Localnology has spotted some visual sitelink ads in the wild and talks about them.
Ordering Ahead Via Voice
How retailers are dealing with ordering ahead via apps.
Customer Expectations vs Consumer Expectations
This survey shows a big disconnect between what customers want and what retail executives think they want.
Dan Leibson’s study on Location in Title Tag vs Location in Anchor text
Dominos FB Messenger Bot Does It All
Dominos has quickly embraced marketing technology.
Advice for Franchises
On nurturing a marketing culture at the local level.
Last year, Amazon said it was planning to lease 40 cargo planes, 16 of which are currently in its fleet. It also brought on a dedicated network of 4,000 semi trailers to increase trucking capacity and has a fleet of citizen courier Flex drivers making deliveries in major metro areas.
Amazon’s goal is to eventually haul and deliver packages for itself as well as other retailers and consumers—making it a direct competitor with UPS and FedEx, according to people familiar with the matter. The air cargo hub follows Amazon’s recent ocean debut, handling shipment of goods by ocean to its U.S. warehouses from Chinese merchants selling on its site, taking on a role it previously left to global freight-transportation companies.
The survey results found that 40% of respondents did not feel their use of AdWords yielded new business leads, while an additional 33% said AdWords produced very few leads. The majority of these respondents also reported weak online presences — for example, that 62% do not have a mobile-friendly Web site, 92% lack online customer reviews, and 65% have unclaimed Google business listings.