Video: Last Week in Local February 13th, 2017
Mike Blumenthal

Join Local U for the next public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending February 13th, 2017.

This year we will be publishing our Last Week in Local video directly to the Local U blog. It will be published every Monday and will include discussions about the events in the last week — strategic and tactical — that affect Local SEO & marketing.

If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.

Let us know what you think. Welcome to Last Week in Local!

Mike’s Links

Amazon’s cashier-free Go stores may only need six human employees – The Verge

Rethinking of physical retail nationwide. According to the New York Post, Amazon plans to mandate that future, supermarket-sized versions of its automated Go stores have a max of 10 human employees staffing any given location. On average, the company plans to use six people per shift, the report states, with Amazon relying on robotic automation and software to do most of the heavy lifting

Apple Pay now accepted by 36% of US merchants, is most common mobile payment platform

Displacing former leader PayPal, Apple Pay is now the most commonly accepted mobile payment platform among U.S. merchants, according to newly-published survey data.

Apple today sits at 36 percent versus 16 percent a year ago, said Boston Retail Partners, quoted by NFC World. PayPal, by contrast, is being offered by 34 percent of merchants.

Apple and PayPal are trailed by MasterCard PayPass (25 percent), Android Pay (24 percent), Visa Checkout (20 percent), Samsung Pay (18 percent) and Chase Pay (11 percent). Notably, Samsung Pay can be used at businesses that don’t officially support the platform.

About 22 percent of businesses are planning to adopt Apple Pay within the next 12 months, while 11 percent are expecting support in the next 1 to 3 years, BRP said. Some 31 percent, however, are maintaining a wait-and-see stance.

Facebook Puts a Downer on Upworthy – Bloomberg View

Owning your own digital equity is as important as ever

“When you build your business around Facebook, ultimately, it’s Facebook’s business you’re building, not your own.”

Disney World Swan and Dolphin Resort engages guests with Chrome signage

Chrome Devices for Digital Signage

Google is offering an in integrated Digital signage device management service. Who knew?

An affordable, reliable and flexible device platform that makes digital signage practical, for one screen or a thousand.

Inside the Google News team

While specifically about Google News, it provides insights into Google’s high level thinking on dealing with spam.

“Multiple former staffers confirmed that one way to handle such cases was to let the publisher onto Google News, and then manually flag the page so that it ranked lower on Google News. One said that these methods were both clear to reviewers and in their control.”

Ultimate Guide for Local Business Schema Markup, without writing code

I Wrote a Google Review of My Own Business. What Did Google Do?

Answer: Nothing

Mary’s Links

Google Analytics for Brick-and-Mortar? Spatially Targets Where to Set Up Shop

Spatially is offering a free version of its “location intelligence” software.

It claims to be “Google Analytics for bricks-and-mortar businesses.” And overlays tons of data on top of a location in order to help businesses choose the best locations for them to grow and expand.

Restaurant Industry eBook: How To Deliver More Customers

Tips on managing data for multiple locations.

How to nail a local SEO pitch

Lydia Jordan gives us her tips on pitching local seo projects to prospective clients.

How long does it take to rank in Google? (A study by Ahrefs)

ahrefs studied 2 million pages trying to figure out how long it takes to rank in Google.

-Less than 6% of top ranking pages are less than a year old.

-“the average Top10 ranking page is 2+ years old. And those that rank at position #1 are almost 3 years old (on average).”

-“In fact, only 22% of pages that currently rank in the Top10 were created within 1 year:”

Houzz Marketing Services

An agency named Blue Corona is promoting Houzz Marketing Services.

It’s interesting to see what’s included and may give you some ideas of services you can offer your clients.

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