Last week in local 12/11/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Dec. 4th. This week features David Mihm, Mary Bowling & Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach out and send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
For those of you who weren’t able to attend this year, I thought I’d summarize my biggest takeaways from the full Twitter stream — the intimate size and executive nature of the audience made it well worth the trip down the coast from Portland.
Not just fake reviews but a fake restaurant…. any eggs they serve are being deposited directly on TripAdvisors face.
Interesting round up of predictions involving email marketing. Most point towards sending more emails – but more personalized or segmented emails. In email marketing platforms, automation and email flow will play a large part. Talks about how those using email marketing can control the customer life cycle.
Greg Gifford explains why your client reports need to focus on conversions and the bottom line. And he talks about how different clients want/need different info in the reports they get.
On-line and off-line are each moving towards the retailing nirvana of an integrated experience.
General Motors unveiled a new service today called Marketplace in which owners can pre-purchase coffee and gas, or make restaurant reservations, all from the drivers seat. GM calls it “the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services
“There is this erosion of what it means to be a traditional consumer product brand,” Mr. Wingo said. “In a way, Amazon is providing all this information that replaces what you’d normally get from a brand, like reputation and trust. Amazon is becoming something like the umbrella brand, the only brand that matters.”
Some retailers are expanding and Dollar General, targeting rural and poor populations is one of them.
This article had only one useful tidbit so don’t bother reading the rest: The [Google Maps] community makes more than 20 million contributions per day and adds more than 700,000 new places to Google Maps every month.
92 changes big and small to the GMB, that’s a lot.
A great agency resource for all of the checklists, tools and details needed to run successful local campaigns.
Google Websites have zoomed past 1 million created and they have been being created at a rate of 7300 per day for the past quarter.
The trajectory of Websites raises several questions for me. The first of which is the acceleration of uptake: What is causing that? Is Google promoting the heck out of it in the developing world (we are not seeing that in the US) or has the product reached lift off and it is going up the S curve on its own via word of mouth? Or is the increase in uptake just a one off for the quarter? I think it is likely a combination of promotion plus traction. Join David Mihm and Mike for their bi-weekly StreetFight Convo.
More than 90% of search snippets were 165 characters or less prior to the middle of November but now, on mobile and desktop, instead of an average of two or three lines, we’re talking three, four, five, sometimes even six lines of text with lengths of between 260 and 300 characters. .
A. It changes how marketers should write and optimize the meta description.
B. It may impact click-through rate.
C. It may lead to lower click-through rate further down in the search results.
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